Search Engine Optimisation Specialist

Searchability®; Stoke-on-Trent; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

Salary up to £40-50K

Job summary

Searchability is seeking a talented SEO Content Writer to join our growing marketing agency focused on the iGaming sector. You will drive on-page, off-page and technical SEO for sports betting, casino and gaming sites, with UK/US market emphasis.

This hybrid Stoke-on-Trent role requires 3+ years of SEO and iGaming experience, collaboration with Content, Copywriters and Design teams, and ability to optimise campaigns and ROI while adhering to gambling ad guidelines.

Qualifications

• 3+ years’ experience in SEO.
• 3+ years in Gambling / iGaming roles.
• Experience with UK/US betting markets.
• Proven ability to optimise campaigns and ROI.
• Knowledge of Facebook gambling ads guidelines.

Responsibilities

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with Content, Copywriters and Design teams.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.
• 3+ years in an SEO position.
• 3+ years within a Gambling / iGaming role.
• Google Search Console, Google Analytics, Ahrefs, SEMrush.
• iGaming experience required.
• Excellent teamwork.

Skills

SEO

Content writing

On-Page SEO

Off-Page SEO

Technical SEO

Teamwork

Analytics

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

WordPress

Google Search Console

Job description

Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the SEO space and are a keen Content Writer this position could be for you.

• 3+ years’ experience in SEO.
• Hybrid – Stoke on Trent.
• Up to £40-50K + Perks.
• iGaming / Gambling sector.

WHO ARE WE?

We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.

We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a SEO Content Writer to the team.

WHAT WILL YOU BE DOING?

We are seeking a talented iGaming SEO Specialist to join our expanding team. This role involves growing sports betting websites, with a strong focus on the UK/US sports betting markets & casino.

The ideal candidate should have a solid understanding of On Page SEO, Off Page Technical SEO to help maximise optimisation and grow the business.

RESPONSIBILITIES:

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content, Copywriters and Design teams.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.
• 3+ years in an SEO position.
• 3+ years within a Gambling / iGaming role.
• Google Search Console, Google Analytics, Ahrefs, SEMrush.
• iGaming experience required.
• Excellent teamwork.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

SEO, Search Engine Optimisation, On Page, Off Page, Technical SEO, Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, iGaming, Casino