Hybrid Senior Category Marketing Lead

Halfords; Redditch; Hybrid; GBP 38,000 - 54,000; Full time

Benefits offered by this job

Annual bonus

Pension

Life Assurance

25 days annual leave + bank holidays

Enhanced family leave

Hybrid work model

Employee discounts

Job summary

Halfords is seeking a Senior Marketing Executive on a 12-month fixed-term contract to shape and deliver the Category Relaunch Programme for our motoring and cycling ranges. You will develop go-to-market plans and coordinate activity across digital, in-store, and CRM teams, ensuring alignment with our brand strategy.

You will build strong partnerships across the business, manage multiple campaigns, and support agency briefing, measurement, and tracking to drive impactful marketing initiatives.

Qualifications

• Experience in retail or product marketing with successful campaigns.
• Strong cross-functional partnerships and collaboration.
• Ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with excellent listening and communication skills.

Responsibilities

• Build strong relationships with Category teams and act as the primary marketing contact.
• Develop and deliver category marketing plans using customer insights.
• Create and coordinate integrated campaigns across digital, retail, CRM and other channels.
• Support the Relaunch Programme and ensure launch readiness with stakeholders.
• Identify opportunities to enhance marketing approaches to meet customer needs and commercial goals.
• Utilise customer insights and market trends to drive engagement.
• Continuously improve marketing processes to increase efficiency and delivery.

Skills

Retail marketing

Category marketing

Campaign management

Cross-functional working

Data analysis

Job description

Halfords is seeking a Senior Marketing Executive on a 12-month fixed-term contract to shape and deliver the Category Relaunch Programme for our motoring and cycling ranges. You will develop go-to-market plans and coordinate activity across digital, in-store, and CRM teams, ensuring alignment with our brand strategy.

You will build strong partnerships across the business, manage multiple campaigns, and support agency briefing, measurement, and tracking to drive impactful marketing initiatives.