Senior Marketing Executive – 12 Month Ftc

Halfords; Redditch; Hybrid; GBP 38,000 - 54,000; Full time

Benefits offered by this job

Annual bonus

Pension

Life Assurance

25 days annual leave + bank holidays

Enhanced family leave

Hybrid work model

Employee discounts

Job summary

Halfords is seeking a Senior Marketing Executive on a 12-month fixed-term contract to shape and deliver the Category Relaunch Programme for our motoring and cycling ranges. You will develop go-to-market plans and coordinate activity across digital, in-store, and CRM teams, ensuring alignment with our brand strategy.

You will build strong partnerships across the business, manage multiple campaigns, and support agency briefing, measurement, and tracking to drive impactful marketing initiatives.

Qualifications

• Experience in retail or product marketing with successful campaigns.
• Strong cross-functional partnerships and collaboration.
• Ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with excellent listening and communication skills.

Responsibilities

• Build strong relationships with Category teams and act as the primary marketing contact.
• Develop and deliver category marketing plans using customer insights.
• Create and coordinate integrated campaigns across digital, retail, CRM and other channels.
• Support the Relaunch Programme and ensure launch readiness with stakeholders.
• Identify opportunities to enhance marketing approaches to meet customer needs and commercial goals.
• Utilise customer insights and market trends to drive engagement.
• Continuously improve marketing processes to increase efficiency and delivery.

Skills

Retail marketing

Category marketing

Campaign management

Cross-functional working

Data analysis

Job description

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the role

We're looking for a Senior Marketing Executive to join our Retail Marketing team on a 12-month fixed-term contract. Working closely with the Senior Marketing Manager, you'll help shape and deliver our Category Marketing Strategy as part of our Category Relaunch Programme.

You'll develop go-to-market plans, coordinate activity across marketing channels, in-store and digital teams, and ensure stakeholders are aligned on campaign objectives, timelines and expected outcomes. You'll also support agency briefing, campaign measurement and tracking, ensuring all activity aligns with our brand strategy.

Building strong relationships across the business, you'll work collaboratively to deliver impactful marketing campaigns that promote our motoring and cycling products and services.

Key responsibilities

• Build strong relationships with Category teams, acting as the primary marketing contact and ensuring all activity is briefed effectively and complies with relevant marketing requirements
• Support the development and delivery of category marketing plans, using data and customer insights to drive category relaunches, innovation and new product launches
• Create and coordinate integrated marketing campaigns across digital, retail, CRM and other channels, ensuring activity is delivered on time, on budget and with consistent messaging
• Partner with the Senior Marketing Manager to support the Category Relaunch Programme, working closely with Retail Operations and Category teams to ensure successful launch readiness and stakeholder engagement
• Identify opportunities to enhance category marketing approaches, delivering activity that supports both customer needs and commercial objectives
• Utilise customer insights, market trends and competitor analysis to develop compelling marketing communications that address customer needs and drive engagement
• Continuously improve marketing processes to increase efficiency, optimise delivery and ensure campaigns achieve the best possible outcomes

About you

• Proven experience in retail or product marketing, with a track record of delivering successful campaigns
• Demonstrated ability to build strong partnerships and work collaboratively cross functionally
• Comfortable managing multiple priorities in a fast-paced environment, with excellent project management and organisational skills
• A proactive and solutions-focused mindset, with the confidence to challenge existing approaches and introduce creative ideas
• Strong attention to detail and excellent listening skills
• Effective verbal and written communication skills, with the ability to present ideas and recommendations clearly to a range of audiences
• Strong analytical skills, with the ability to interpret customer insights and data to support decision-making and optimise performance

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.