Hybrid Regional Demand Gen Leader

Adecco (Portugal); Telford; Hybrid; GBP 60,000 - 76,000; Full time

Job summary

Adecco Portugal is seeking a results-driven Demand Generation Manager for hybrid work in the UK, based in Telford. You will lead regional B2B demand generation campaigns across markets, aligning with global strategy and local execution.

Responsibilities include regional planning, tailoring tactics by segment, briefing agencies, and driving data-driven reporting. Travel to key events will be required to support campaigns and ensure ROI.

Qualifications

• Experience planning and executing B2B demand gen campaigns across regions.
• Ability to tailor tactics for distinct segments.
• Hands-on Salesforce experience and ABM/intent platforms; familiarity with AI content tools.
• Experience briefing agencies for field/trade show events.
• Strong data-driven reporting and stakeholder storytelling.
• Excellent relationship-building and travel flexibility.

Responsibilities

• Regional Campaign Planning
• Segment-Led Tactics
• Localising Divisional Campaigns
• Event Agency Briefing and Oversight
• Data, Reporting, and Stakeholder Management

Skills

B2B demand generation

Regional campaign planning

Stakeholder management

Salesforce

ABM / intent platforms

Agency management

Event planning

Data analytics

Travel readiness

Tools

Salesforce

ABM platforms

AI content platforms

Job description

Adecco Portugal is seeking a results-driven Demand Generation Manager for hybrid work in the UK, based in Telford. You will lead regional B2B demand generation campaigns across markets, aligning with global strategy and local execution.

Responsibilities include regional planning, tailoring tactics by segment, briefing agencies, and driving data-driven reporting. Travel to key events will be required to support campaigns and ensure ROI.