Demand Generation Manager

Adecco (Portugal); Telford; Hybrid; GBP 60,000 - 76,000; Full time

Job summary

Adecco Portugal is seeking a results-driven Demand Generation Manager for hybrid work in the UK, based in Telford. You will lead regional B2B demand generation campaigns across markets, aligning with global strategy and local execution.

Responsibilities include regional planning, tailoring tactics by segment, briefing agencies, and driving data-driven reporting. Travel to key events will be required to support campaigns and ensure ROI.

Qualifications

• Experience planning and executing B2B demand gen campaigns across regions.
• Ability to tailor tactics for distinct segments.
• Hands-on Salesforce experience and ABM/intent platforms; familiarity with AI content tools.
• Experience briefing agencies for field/trade show events.
• Strong data-driven reporting and stakeholder storytelling.
• Excellent relationship-building and travel flexibility.

Responsibilities

• Regional Campaign Planning
• Segment-Led Tactics
• Localising Divisional Campaigns
• Event Agency Briefing and Oversight
• Data, Reporting, and Stakeholder Management

Skills

B2B demand generation

Regional campaign planning

Stakeholder management

Salesforce

ABM / intent platforms

Agency management

Event planning

Data analytics

Travel readiness

Tools

Salesforce

ABM platforms

AI content platforms

Job description

Job Title: Demand Generation Manager (Hybrid working 2-3 days per week onsite)

Location: Telford

Contract Type: 12 month contract (Inside IR35)

Our client, a dynamic organisation in the manufacturing sector, is seeking an enthusiastic and results-driven Demand Generation Manager to spearhead regional campaign planning and execution. This exciting role sits at the intersection of global strategy and local market execution, ensuring that divisional demand generation programmes resonate with distinct country markets and industry segments.

Key Responsibilities:

• Regional Campaign Planning
• Segment-Led Tactics
• Localising Divisional Campaigns
• Event Agency Briefing and Oversight
• Data, Reporting, and Stakeholder Management

Key skills Required

• Proven experience in planning and executing B2B demand generation campaigns across multiple regions, ideally in a matrixed global organisation.
• Comfort in working across distinct segments and tailoring tactics for effectiveness.
• Hands-on experience with Salesforce and account-based/intent platforms; familiarity with AI content platforms is a plus.
• A history of effectively briefing and managing agencies or external partners, particularly for field or trade show events.
• Strong reporting and presentation skills with the ability to translate campaign data into compelling narratives for stakeholders.
• Excellent relationship-building and stakeholder management skills, able to collaborate with various teams and partners.
• Willingness to travel to support key events.

Success Looks Like:

• Achieving pipeline contributions against divisional targets.
• Delivering event ROI that meets or exceeds agreed benchmarks.
• Successfully localising and launching divisional campaigns on time across regions.
• Demonstrating strong engagement and conversion metrics by segment cluster.
• Maintaining high data quality in CRM.