Demand Generation Manager

Adecco (Portugal); Shrewsbury; Hybride; GBP 60 000 - 90 000; Temps partiel

Résumé du poste

Adecco is seeking a Demand Generation Manager for a hybrid role in the UK, combining regional campaign planning with local market execution. You will drive multi-region B2B demand programs, tailor tactics by segment, and manage agencies for field events while ensuring data quality in CRM.

The role requires strong reporting, stakeholder management, and travel to key events; you will work across global strategy with local market teams to deliver pipeline and measurable ROI.

Qualifications

• Regional Campaign Planning
• Segment-Led Tactics
• Localising Divisional Campaigns
• Event Agency Briefing and Oversight
• Data, Reporting, and Stakeholder Management
• Strong relationships with cross-functional teams and partners
• Willingness to travel to key events

Responsabilités

• Regional Campaign Planning
• Segment-Led Tactics
• Localising Divisional Campaigns
• Event Agency Briefing and Oversight
• Data, Reporting, and Stakeholder Management

Connaissances

B2B demand generation

Regional multi-region campaigns

Salesforce

ABM/intent platforms

Agency briefing & management

Data reporting & storytelling

Stakeholder management

Outils

Salesforce

ABM platforms

AI content platforms

Description du poste

Job Title: Demand Generation Manager (Hybrid working 2-3 days per week onsite)

Location: Telford

Contract Type: 12 month contract (Inside IR35)

Our client, a dynamic organisation in the manufacturing sector, is seeking an enthusiastic and results-driven Demand Generation Manager to spearhead regional campaign planning and execution. This exciting role sits at the intersection of global strategy and local market execution, ensuring that divisional demand generation programmes resonate with distinct country markets and industry segments.

Key Responsibilities:

• Regional Campaign Planning
• Segment-Led Tactics
• Localising Divisional Campaigns
• Event Agency Briefing and Oversight
• Data, Reporting, and Stakeholder Management

Key skills Required

• Proven experience in planning and executing B2B demand generation campaigns across multiple regions, ideally in a matrixed global organisation.
• Comfort in working across distinct segments and tailoring tactics for effectiveness.
• Hands-on experience with Salesforce and account-based/intent platforms; familiarity with AI content platforms is a plus.
• A history of effectively briefing and managing agencies or external partners, particularly for field or trade show events.
• Strong reporting and presentation skills with the ability to translate campaign data into compelling narratives for stakeholders.
• Excellent relationship-building and stakeholder management skills, able to collaborate with various teams and partners.
• Willingness to travel to support key events.

Success Looks Like:

• Achieving pipeline contributions against divisional targets.
• Delivering event ROI that meets or exceeds agreed benchmarks.
• Successfully localising and launching divisional campaigns on time across regions.
• Demonstrating strong engagement and conversion metrics by segment cluster.
• Maintaining high data quality in CRM