Hybrid Performance Marketing Manager | Growth & Analytics

AXA UK; Glasgow; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

AXA is seeking a proactive Performance Marketing Executive in Glasgow to design, execute and optimise campaigns across Google, Microsoft, LinkedIn and Meta ads. You will drive customer acquisition and revenue by refining targeting, budgets and creative assets, while collaborating with affiliates and internal marketing teams.

The role requires hands-on experience with PPC platforms, GA4 analytics, and A/B testing, along with strong Excel reporting skills and a customer-centric mindset.

Qualifications

• Hands-on experience managing performance marketing across digital channels.
• Familiarity with Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads.
• Experience with GA4 or similar analytics tools.
• Experience with A/B testing to optimise creatives and landing pages.
• Proficient Excel used for reporting and trend analysis.

Responsibilities

• Plan, execute and optimise performance marketing campaigns across multiple platforms.
• Drive high quality traffic and leads while monitoring cost per sale and ROAS.
• Support delivery of integrated campaigns and ensure on-time launches.
• Collaborate with affiliate partners and expand program ownership.
• Analyse campaign data and provide actionable insights and recommendations.
• Test creatives, audiences and landing pages to drive continuous improvement.
• Align campaigns with wider marketing goals and growth opportunities.

Skills

Campaign management

GA4 analytics

A/B testing

Excel reporting

Customer focus

Multitasking

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

GA4

Job description

AXA is seeking a proactive Performance Marketing Executive in Glasgow to design, execute and optimise campaigns across Google, Microsoft, LinkedIn and Meta ads. You will drive customer acquisition and revenue by refining targeting, budgets and creative assets, while collaborating with affiliates and internal marketing teams.

The role requires hands-on experience with PPC platforms, GA4 analytics, and A/B testing, along with strong Excel reporting skills and a customer-centric mindset.