Hybrid Performance Marketing Lead: Discoverability & Growth

We Are Hydrogen; Glasgow; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working (3 days in Glasgow)

Life assurance 4x salary

Wellbeing and volunteering days

25 days holiday

Job summary

PA Media Group, evolving its marketing communications division, seeks a Performance Lead to drive integrated performance and discoverability strategies across paid, owned and earned channels for a range of clients.

You will unite search, social and content distribution with insights, strategy, design and content teams, shaping go-to-market propositions and leading optimisation initiatives in a hybrid Glasgow-based role.

Qualifications

• Strong experience in performance marketing and digital strategy within an agency or similar environment.
• Deep expertise across paid search and paid social channels.
• Understanding of discoverability and content optimisation for visibility.
• Proven ability to develop integrated, performance-led strategies aligned to client objectives.
• Excellent analytical skills with the ability to turn data into action.
• Experience with GA4, Looker Studio, Google Ads, Meta Ads Manager, SEMrush or similar tools.

Responsibilities

• Lead the development and delivery of integrated performance and discoverability strategies across key client accounts.
• Act as the senior strategic lead for performance marketing and provide direction to clients and internal teams.
• Oversee paid media activity across paid search and paid social, ensuring campaigns are optimised and aligned to strategies.
• Define and evolve approaches to content discoverability across search, social and emerging channels.
• Drive a test-and-learn culture using data and insights to improve performance.
• Collaborate with content and creative teams to optimise campaigns for visibility, engagement and conversion.
• Analyse channel and campaign performance and translate data into actionable recommendations.
• Lead client reporting and performance reviews with strategic insights and forward planning.
• Establish scalable processes and tools to improve efficiency and delivery quality.
• Support new business activity through audits, strategy and pitch contributions.
• Identify growth opportunities across existing accounts via performance and discoverability improvements.
• Contribute to agency thought leadership in paid media and AI-driven optimisation.

Skills

Performance marketing

Digital strategy

Discoverability

Google Analytics 4

Looker Studio

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Data analysis

Client management

Stakeholder influence

AI and automation

Cross-functional collaboration

Tools

Google Analytics 4

Looker Studio

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Job description

PA Media Group, evolving its marketing communications division, seeks a Performance Lead to drive integrated performance and discoverability strategies across paid, owned and earned channels for a range of clients.

You will unite search, social and content distribution with insights, strategy, design and content teams, shaping go-to-market propositions and leading optimisation initiatives in a hybrid Glasgow-based role.