Hybrid Media Analytics Lead — Data-Driven Growth

Primark; Reading; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

Leave days 27

Bank holidays

Extra 5 days

Tax Saver Tickets

Fitness centre

Cafeteria

Job summary

Primark is seeking a Media Analytics Manager to lead analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. The role combines hands-on analysis with ownership of analytics tools and strategy in a fast-paced retail environment.

You will build forecasting models, develop reporting frameworks, and drive data automation while collaborating with cross-functional teams. A strong data-driven mindset and leadership experience are essential.

Qualifications

• 8+ years of experience in analytics, combining strategic leadership with hands-on execution.
• Experience building and leading analytics for paid media campaigns.

Responsibilities

• Lead the strategic direction of paid media analytics and manage a high-performing team.
• Partner with Digital Campaign, Performance Marketing and insights teams to analyze performance and drive data-led strategies.
• Develop and own reporting frameworks delivering weekly/monthly insights and actionable recommendations.
• Build forecasts using historical data and third-party tools to optimise media budget planning.
• Drive data automation including media data extraction, cloud storage and reporting via SQL and Tableau.
• Manage analytics projects such as MMP app tracking and digital marketing data infrastructure.
• Collaborate with data scientists to design and validate media performance and attribution models.
• Present performance insights and strategic recommendations to stakeholders across the business.

Skills

Analytics leadership

Team management

GA4

Adobe/Marketing tools

Power BI

Tableau

SQL

Python

Cloud data platforms

Digital marketing metrics

Communication

Education

Marketing/Data analytics degree

Tools

GA4

MMPs

Job description

Primark is seeking a Media Analytics Manager to lead analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. The role combines hands-on analysis with ownership of analytics tools and strategy in a fast-paced retail environment.

You will build forecasting models, develop reporting frameworks, and drive data automation while collaborating with cross-functional teams. A strong data-driven mindset and leadership experience are essential.