Hybrid Marketing Lead, Commercial Services

Aberystwyth University; Aberystwyth; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

36.5 hour week for full-time roles

Generous annual leave

Job summary

Aberystwyth University is seeking a Commercial Operations Marketing Officer to lead marketing across our sports, hospitality, accommodation and conferencing services. You will develop campaigns, manage content, and drive revenue growth while aligning with brand standards and Welsh language considerations.

You will collaborate with operational teams, analyse performance, and report ROI. The role supports hybrid working and offers opportunities for professional development and cross-functional

Qualifications

• Degree, professional qualification, or equivalent experience in Marketing, Communications, Business or related discipline.
• Experience delivering multi-channel marketing campaigns including social media and digital content strategies.
• Experience creating engaging marketing content for diverse audiences.
• Ability to manage multiple projects with strong organisational skills.
• Understanding of branding and customer engagement strategies.
• Experience using content management systems and marketing software.
• Excellent written, verbal and interpersonal communication skills.
• Creative thinking with commercial awareness and strong storytelling.
• Ability to work independently and in a team.
• Welsh language ability at Level C1 is required.

Responsibilities

• Develop and implement annual marketing plans for services including Sports Centre, Hospitality, Accommodation and Conferencing.
• Deliver integrated campaigns to increase revenue, bookings, memberships and repeat business.
• Collaborate with operational teams to grow opportunities and market expansion.
• Create and execute promotional initiatives aligned with commercial objectives.
• Manage campaign timelines, budgets and performance metrics.
• Lead social media management and content creation across channels.
• Plan and evaluate digital advertising on platforms like Meta, LinkedIn and Google Ads.
• Maintain brand messaging and ensure consistency with institutional standards.
• Produce marketing collateral for print and digital channels.
• Provide market insight through analytics and regular performance reports.
• Support stakeholder engagement with internal and external partners.

Skills

Marketing strategy

Campaign management

Social media

Content creation

Brand development

Analytics & reporting

Communication

Project management

Welsh language (C1)

Digital literacy

Education

Degree or equivalent in Marketing/Communications/Business

Tools

CRM systems

CMS & marketing software

CRM/Email marketing platforms

Google Analytics / Advertising platforms

Microsoft Office

Job description

Aberystwyth University is seeking a Commercial Operations Marketing Officer to lead marketing across our sports, hospitality, accommodation and conferencing services. You will develop campaigns, manage content, and drive revenue growth while aligning with brand standards and Welsh language considerations.

You will collaborate with operational teams, analyse performance, and report ROI. The role supports hybrid working and offers opportunities for professional development and cross-functional