Hybrid Marketing Campaign Lead - Data-Driven, Multi-Channel

Guide Dogs; Reading; Hybride; GBP 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

26 days leave pro-rata

Real Living Wage Employer

Flex pot

Leave buy/sell

Pension scheme

Discounts

Résumé du poste

Guide Dogs in Reading is seeking an Interim Marketing Campaign Manager to lead end-to-end multi-channel campaigns and deliver against a nine-month plan. The role focuses on audience insight, stakeholder management, and budget oversight to achieve measurable results, online and offline.

You'll collaborate with internal teams, manage agencies, and ensure data-driven decision making while maintaining brand consistency and delivering impact for people with sight loss.

Qualifications

• Experience in account management, marketing project/campaign management and media planning across organisations.
• Experience managing creative, communications and technical teams to deliver objectives.
• Experience across direct response to full funnel marketing and brand engagement.

Responsabilités

• Establish and maintain relationships with internal clients to develop effective briefs for integrated campaigns.
• Champion integrated campaign planning across the organisation to maximise channels and ensure brand consistency.
• Work with internal clients on campaign plans and timelines; manage agencies and internal resources to meet deadlines and quality standards.
• Monitor project timelines and budgets to ensure deliverables are met within financial constraints.
• Support other campaign managers to deliver campaigns they are leading.
• Ensure objective-led, data-driven approach; monitor results and drive continuous improvement.
• Ensure product and service campaigns align with directorate plans.

Connaissances

Campaign management

Media planning

Stakeholder management

Budget oversight

Cross-functional collaboration

Data-driven marketing

Formation

Marketing degree

Description du poste

Guide Dogs in Reading is seeking an Interim Marketing Campaign Manager to lead end-to-end multi-channel campaigns and deliver against a nine-month plan. The role focuses on audience insight, stakeholder management, and budget oversight to achieve measurable results, online and offline.

You'll collaborate with internal teams, manage agencies, and ensure data-driven decision making while maintaining brand consistency and delivering impact for people with sight loss.