Interim Marketing Campaign Manager

Guide Dogs; Reading; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

26 days leave pro-rata

Real Living Wage Employer

Flex pot

Leave buy/sell

Pension scheme

Discounts

Job summary

Guide Dogs in Reading is seeking an Interim Marketing Campaign Manager to lead end-to-end multi-channel campaigns and deliver against a nine-month plan. The role focuses on audience insight, stakeholder management, and budget oversight to achieve measurable results, online and offline.

You'll collaborate with internal teams, manage agencies, and ensure data-driven decision making while maintaining brand consistency and delivering impact for people with sight loss.

Qualifications

• Experience in account management, marketing project/campaign management and media planning across organisations.
• Experience managing creative, communications and technical teams to deliver objectives.
• Experience across direct response to full funnel marketing and brand engagement.

Responsibilities

• Establish and maintain relationships with internal clients to develop effective briefs for integrated campaigns.
• Champion integrated campaign planning across the organisation to maximise channels and ensure brand consistency.
• Work with internal clients on campaign plans and timelines; manage agencies and internal resources to meet deadlines and quality standards.
• Monitor project timelines and budgets to ensure deliverables are met within financial constraints.
• Support other campaign managers to deliver campaigns they are leading.
• Ensure objective-led, data-driven approach; monitor results and drive continuous improvement.
• Ensure product and service campaigns align with directorate plans.

Skills

Campaign management

Media planning

Stakeholder management

Budget oversight

Cross-functional collaboration

Data-driven marketing

Education

Marketing degree

Job description

About The Role

Guide Dogs - Be Part of Something Life – Changing

Come and join us as a proactive and purpose- led Interim Marketing Campaign Manager and be part of something life-changing - helping people with sight loss live the life they choose.

As an Interim Marketing Campaign Manager at Guide Dogs, you'll lead the planning, coordination and delivery of high-impact, multi-channel marketing activity. With a key focus on delivering our marketing plan over the next nine months, you'll work collaboratively with teams across the organisation to create audience-focused, insight-led campaigns that build engagement, support organisational objectives, and deliver measurable results. The Interim Marketing Campaign Manager will bring expertise in end-to-end campaign delivery across both online and offline channels, including media planning, stakeholder management, agency management, budget oversight, and performance analysis. Our Interim Marketing Campaign Manager plays a vital role in ensuring everything we do enables us to deliver on our purpose and exceed expectations.

This role will be offered on a hybrid basis, whilst based at our Reading office, we expect the majority of time to be spent working from home.

Key Responsibilities

• Establish and maintain relationships with internal clients across the organisation, to help them develop effective marketing briefs for integrated campaigns and support them through the marketing briefing process.
• Champion integrated campaign planning and delivery across the FMDI directorate and wider organisation, to ensure we maximise all channels and deliver a consistent brand message and proposition across the marketing mix.
• Work with internal client on campaign plans and timelines and manage agencies and internal resource to meet deadlines and quality standards.
• Monitor project timelines and budgets, ensuring that all deliverables are met on schedule and within financial constraints.
• Support other marketing campaign managers to deliver campaigns they are leading.
• Ensure that an objective-led and data-driven approach is followed, monitor results and deliver continuous improvement.
• Ensure that product and service campaign activity is in line with Directorate plans.

You

You'll have a proactive and collaborative approach to delivering marketing activity, building strong relationships with stakeholders and colleagues across the organisation. You'll be a strong team player, supporting other campaign managers with the peaks of their campaign management as well as accomplished in managing your own campaigns. You'll thrive in a dynamic environment, with a dedicated focus on creating impactful, multi-channel campaigns that support organisational objectives.

Skills and Competencies

• Degree or equivalent in Marketing / Digital Marketing or equivalent experience (QCF level 6 / SQCF levels 9-10)
• Experience of account management, marketing project/campaign management, and media planning in other organisations, either client or agency-side.
• Successful management of creative, communications and technical teams, as well as senior management working to deliver organisational objectives.
• Experience across all areas of Marketing from direct response acquisition activity to full funnel campaign delivery and brand engagement.
• Experience of agency management
• Experienced in through-the-line integrated marketing, both on and offline including but not limited to Social media, search (organic and paid) eCRM and email, affiliate marketing, display and display re-targeting, PR, outdoor and events, press, radio, word of mouth, digital outdoor etc.

Benefits

We wouldn't be able to change the lives of people with sight loss without our people. That's why it's important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave pro-rata
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For highvolumes of applications, we reserve the right to close adverts earlier than advertised.

About Us

Trebuchet MS with Updated Inkey Blue

OurCommitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We're passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don't want you to 'fit' our culture, we want you to enrich it.

Saferrecruitment

GuideDogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and signup to the DBS update service.

At GuideDogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.