Hybrid Email Marketing Manager - Growth Focus

Cotswold Outdoor Ltd.; Swindon; Híbrido; GBP 36.000 - 44.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Holiday Buying Scheme

Electric Vehicle Salary Sacrifice

Volunteer day

33 days holiday

Staff discounts

Perks hub

Descripción de la vacante

Cotswold Outdoor Ltd. is seeking an Email Marketing Manager to own email marketing across our three brands, developing data-driven campaigns and optimising customer journeys. You’ll work closely with stakeholders to drive engagement, conversion and revenue through a test-and-learn approach.

The role focuses on shaping how we inspire customers, support stores, and grow our community, with hybrid working and a new Swindon office. Strong analytics and CRM experience are essential.

Formación

• Proven experience in email marketing and CRM.
• Knowledge of email, SMS, push notifications and direct mail campaigns.
• Experience with customer journeys and lifecycle marketing.
• Experience using platforms such as Adobe Campaign, Bloomreach or similar marketing automation tools.
• Able to analyse campaign performance using tools such as Google Analytics, Adobe Analytics and Excel.
• Hands-on experience with audience segmentation, personalisation and test-and-learn strategies including A/B testing.
• Confident managing multiple stakeholders, agencies, budgets and KPIs in a fast-paced retail environment.
• Excellent organisational skills and ability to manage competing priorities while meeting deadlines.
• Commercially minded, results-driven and pro-active in using data to identify opportunities.

Responsabilidades

• Develop and execute structured email marketing plans aligned to seasonal campaigns, promotions and brand activity.
• Manage and optimise automated customer journeys, identifying opportunities to improve performance and customer experience.
• Build a deep understanding of the customer lifecycle to deliver relevant, targeted communications.
• Oversee email campaign testing, scheduling and deployment, ensuring all activity is delivered accurately and on time.
• Drive audience segmentation and content optimisation using customer behaviour, engagement and conversion data.
• Deliver clear performance insights and recommendations to senior stakeholders through regular reporting and analysis.
• Lead a test-and-learn approach, including A/B testing, results analysis and implementation of improvement actions.
• Monitor email marketing trends, channel performance, competitor activity and compliance requirements to maximise ROI and effectiveness.

Conocimientos

Email marketing

CRM

A/B testing

Campaign analytics

Stakeholder management

Segmentation

Personalisation

Herramientas

Adobe Campaign

Bloomreach

Google Analytics

Excel

Descripción del empleo

Cotswold Outdoor Ltd. is seeking an Email Marketing Manager to own email marketing across our three brands, developing data-driven campaigns and optimising customer journeys. You’ll work closely with stakeholders to drive engagement, conversion and revenue through a test-and-learn approach.

The role focuses on shaping how we inspire customers, support stores, and grow our community, with hybrid working and a new Swindon office. Strong analytics and CRM experience are essential.