Audience Producer - Digital Publishing & Engagement

The i Paper; Greater London; Hybrid; GBP 22,000 - 29,000; Full time

Benefits offered by this job

25 days holiday

Pension plan

Discounts on online shopping

Onsite gym

Onsite nurse and GP clinics

Job summary

The i Paper is seeking a motivated Audience Producer to join our team, working across our newsletter portfolio, homepage, push notifications and social platforms. This full-time, junior role is hybrid, requiring office attendance three days a week, with some weekend work.

It’s ideal for someone passionate about digital publishing, audience engagement, and data-driven decision making. You’ll curate and distribute content across key channels, selecting, framing and promoting stories that resonate

Qualifications

• Junior role in digital publishing with focus on audience engagement and data-driven decisions.
• Experience in curating and distributing content across newsletters, homepage and social channels is a plus.
• Strong interest in digital media and ability to interpret data to guide content decisions.

Responsibilities

• Support planning, publishing and optimisation of content across platforms to maximise reach.
• Produce key newsletters for The i Paper portfolio, including building and editing subject lines and sending.
• Curate homepage, app and section pages to optimise experiences for subscribers and casual readers.
• Use analytics to optimise placement of stories on the homepage.
• Schedule stories on social channels and design visuals for posts.
• Monitor audience behaviour and adapt content strategies accordingly.
• Collaborate with editorial and social teams to ensure consistency and accuracy.
• Maintain relationships with third-party news aggregators and pitch stories.

Skills

Audience engagement

Newsletter production

Content curation

Data-driven decision making

Social media

Tools

Sailthru

Glueletter

Job description

The i Paper is seeking a motivated Audience Producer to join our team, working across our newsletter portfolio, homepage, push notifications and social platforms. This full-time, junior role is hybrid, requiring office attendance three days a week, with some weekend work.

It’s ideal for someone passionate about digital publishing, audience engagement, and data-driven decision making. You’ll curate and distribute content across key channels, selecting, framing and promoting stories that resonate