Hybrid Digital Marketing Executive: SEO, Ads & Content

Crane Garden Buildings; United Kingdom; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

28 days' annual leave

Health Shield healthcare cash plan

Death in service insurance

Excellent staff facilities

Opportunity to use the company holiday

A friendly, collaborative working</n>

Job summary

Crane Garden Buildings is seeking a driven Digital Marketing Executive to join our marketing team. You will help grow our digital presence for a British manufacturer of premium garden buildings, focusing on SEO, Google Ads, content creation and social media to generate high-quality enquiries for the sales team.

The role offers hybrid working, opportunities to influence strategy, develop product and customer project content, and measure impact through performance analytics.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings, traffic and lead generation.
• Conduct keyword research to identify opportunities for commercially relevant content.
• Create and optimise website content, including landing pages, blogs, buying guides and customer case studies.
• Monitor keyword rankings, website traffic, user behaviour and conversion performance.
• Identify and implement technical and on-page SEO improvements.
• Develop engaging content around garden building design, planning permission, customer projects and industry trends.
• Support backlink acquisition, digital PR and other activities to strengthen our website's authority.
• Improve local search visibility and optimise Google Business Profiles across our showroom locations.
• Assist with the management and optimisation of Google Ads campaigns, including Search and Performance Max.
• Analyse campaign performance, search terms, keywords, audiences and conversion data to identify opportunities for improvement.
• Support the development of new campaigns, advertising copy and landing pages.
• Monitor advertising spend, cost per enquiry and return on investment.
• Work to improve both the volume and quality of enquiries generated through paid advertising.
• Help plan, create and deliver engaging content across our social media channels, including Instagram, Facebook and other relevant platforms.
• Create compelling short-form video content, including Instagram and Facebook Reels, showcasing our buildings, customer installations, craftsmanship and behind-the-scenes activities.
• Work with colleagues to capture photography and video content at our factory, show centres and customer locations.
• Increased organic visibility and improved rankings for commercially important search terms.
• Growth in high-quality website enquiries through organic and paid channels.
• Improved Google Ads efficiency, conversion rates and cost per qualified lead.
• A growing library of engaging, search-optimised website content and customer case studies.
• A consistent flow of creative social media content and Reels that strengthen brand awareness and engagement.
• Improved local search visibility across our showroom locations.
• Clearer marketing performance reporting, with actionable insights that support business decisions.

Skills

SEO

Google Ads

Content creation

Social media

Analytics

Job description

Crane Garden Buildings is seeking a driven Digital Marketing Executive to join our marketing team. You will help grow our digital presence for a British manufacturer of premium garden buildings, focusing on SEO, Google Ads, content creation and social media to generate high-quality enquiries for the sales team.

The role offers hybrid working, opportunities to influence strategy, develop product and customer project content, and measure impact through performance analytics.