Digital Marketing Specialist: Content, Ads & Growth

Diamond Search Recruitment Ltd; Tunbridge Wells; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

Diamond Search Recruitment Ltd is seeking a Digital Marketing Executive to join a professional services client in a hybrid role based in Tunbridge Wells. The role encompasses website management, SEO, content creation, social media, video production, email marketing and paid advertising.

You will work with the Marketing team to deliver creative campaigns, analyse performance and drive brand awareness and lead generation.

Qualifications

• At least two years experience in a digital marketing role.
• Experience supporting campaigns across websites, email marketing, social media and online advertising.
• Working knowledge of content management systems, ideally WordPress, alongside Google Analytics and SEO tools.
• Experience using email marketing platforms and social media management tools.
• Strong copywriting and digital content creation skills, including image and video editing.
• Familiarity with Adobe Creative Suite, Adobe Premiere Pro, After Effects, Canva or similar tools.
• Good analytical skills, with the ability to interpret campaign data and recommend practical improvements.
• Excellent written and verbal communication skills.
• Strong organisational skills and the ability to manage competing priorities and deadlines.
• Good IT skills, including Microsoft Word, Excel, Outlook and PowerPoint.
• A collaborative approach, combined with the confidence to work independently and take initiative.
• Desirable: Experience within a professional services or B2B environment.
• Familiarity with CRM systems and marketing automation platforms, particularly ClickDimensions.
• A marketing degree or professional marketing qualification, ideally with a digital marketing focus.
• GCSEs or equivalent in English and Mathematics are required as a minimum. Graduate-level education is preferred but not essential.

Responsibilities

• Website & SEO: Manage and update website content, support development and UX improvements.
• Assist with campaign landing pages and digital content publishing.
• Work with external agencies to implement SEO recommendations.
• Monitor website performance, analyse results and report on KPIs.
• Support colleagues with website content management and promote best practice.
• Social Media & Content Creation: Manage and monitor social channels to increase brand awareness and engagement.
• Develop and maintain a social media content calendar.
• Create, schedule and publish engaging content across platforms.
• Monitor performance and identify opportunities to improve reach and engagement.
• Provide guidance on social media best practice and trends.
• Video Production & Editing: Support planning, filming and editing of video content for campaigns.
• Produce multimedia content with captions, graphics, music and brand elements.
• Adapt video content for different platforms and accessibility standards.
• Maintain an organised library of digital assets and use insights to improve content.
• Email Marketing: Create and deliver targeted email campaigns.
• Build and test email campaigns, check copy and segmentation.
• Analyse campaign performance and suggest improvements.
• Maintain and optimise email templates.
• Support marketing tech including ClickDimensions.
• Digital Advertising & Campaign Performance: Support Google Ads and Bing campaigns with external agencies.
• Assist with paid social campaign delivery and optimisation.
• Monitor enquiries from campaigns and assess lead quality.
• Identify opportunities to improve targeting and advertising performance.
• Wider Marketing Support: Maintain consistent branding across digital channels.
• Collaborate with stakeholders and agencies.
• Share ideas to improve activity and performance.
• Support the wider Business Development and Marketing function.

Skills

Copywriting

Content creation

Analytical thinking

Communication skills

Organisational skills

Collaboration

Education

Marketing degree

Marketing qualification

GCSE English & Maths

Graduate studies preferred

Tools

WordPress

Google Analytics

SEO tools

Email marketing platforms

Adobe Creative Suite

Canva

Job description

Diamond Search Recruitment Ltd is seeking a Digital Marketing Executive to join a professional services client in a hybrid role based in Tunbridge Wells. The role encompasses website management, SEO, content creation, social media, video production, email marketing and paid advertising.

You will work with the Marketing team to deliver creative campaigns, analyse performance and drive brand awareness and lead generation.