Digital Marketing Specialist

Crane Garden Buildings; United Kingdom; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

28 days' annual leave

Health Shield healthcare cash plan

Death in service insurance

Excellent staff facilities

Opportunity to use the company holiday

A friendly, collaborative working</n>

Job summary

Crane Garden Buildings is seeking a driven Digital Marketing Executive to join our marketing team. You will help grow our digital presence for a British manufacturer of premium garden buildings, focusing on SEO, Google Ads, content creation and social media to generate high-quality enquiries for the sales team.

The role offers hybrid working, opportunities to influence strategy, develop product and customer project content, and measure impact through performance analytics.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings, traffic and lead generation.
• Conduct keyword research to identify opportunities for commercially relevant content.
• Create and optimise website content, including landing pages, blogs, buying guides and customer case studies.
• Monitor keyword rankings, website traffic, user behaviour and conversion performance.
• Identify and implement technical and on-page SEO improvements.
• Develop engaging content around garden building design, planning permission, customer projects and industry trends.
• Support backlink acquisition, digital PR and other activities to strengthen our website's authority.
• Improve local search visibility and optimise Google Business Profiles across our showroom locations.
• Assist with the management and optimisation of Google Ads campaigns, including Search and Performance Max.
• Analyse campaign performance, search terms, keywords, audiences and conversion data to identify opportunities for improvement.
• Support the development of new campaigns, advertising copy and landing pages.
• Monitor advertising spend, cost per enquiry and return on investment.
• Work to improve both the volume and quality of enquiries generated through paid advertising.
• Help plan, create and deliver engaging content across our social media channels, including Instagram, Facebook and other relevant platforms.
• Create compelling short-form video content, including Instagram and Facebook Reels, showcasing our buildings, customer installations, craftsmanship and behind-the-scenes activities.
• Work with colleagues to capture photography and video content at our factory, show centres and customer locations.
• Increased organic visibility and improved rankings for commercially important search terms.
• Growth in high-quality website enquiries through organic and paid channels.
• Improved Google Ads efficiency, conversion rates and cost per qualified lead.
• A growing library of engaging, search-optimised website content and customer case studies.
• A consistent flow of creative social media content and Reels that strengthen brand awareness and engagement.
• Improved local search visibility across our showroom locations.
• Clearer marketing performance reporting, with actionable insights that support business decisions.

Skills

SEO

Google Ads

Content creation

Social media

Analytics

Job description

We are looking for an ambitious, creative and data-driven Digital Marketing Executive to join our marketing team at Crane Garden Buildings.

This is an exciting opportunity to play a key role in growing the digital presence of an established, award-winning British manufacturer of premium garden buildings.

You will be responsible for helping to increase our visibility across Google and social media, driving relevant traffic to our website and, most importantly, generating high-quality enquiries for our sales team.

The role combines SEO, Google Ads, content creation, social media and digital performance analysis, making it ideal for someone who enjoys both the creative and analytical sides of digital marketing.

You will have the opportunity to influence our digital marketing strategy, develop engaging content showcasing our products and customer projects, and make a measurable contribution to the growth of the business.

Key Responsibilities:

SEO & Website Performance

• Develop and implement effective SEO strategies to improve organic search rankings, traffic and lead generation.
  
• Conduct keyword research to identify opportunities for commercially relevant content.
  
• Create and optimise website content, including landing pages, blogs, buying guides and customer case studies.
  
• Monitor keyword rankings, website traffic, user behaviour and conversion performance.
  
• Identify and implement technical and on-page SEO improvements.
  
• Develop engaging content around garden building design, planning permission, customer projects and industry trends.
  
• Support backlink acquisition, digital PR and other activities to strengthen our website's authority.
  
• Improve local search visibility and optimise Google Business Profiles across our showroom locations.
  

Google Ads & Paid Digital Marketing

• Assist with the management and optimisation of Google Ads campaigns, including Search and Performance Max.
  
• Analyse campaign performance, search terms, keywords, audiences and conversion data to identify opportunities for improvement.
  
• Support the development of new campaigns, advertising copy and landing pages.
  
• Monitor advertising spend, cost per enquiry and return on investment.
  
• Work to improve both the volume and quality of enquiries generated through paid advertising.
  

Social Media & Content Creation

• Help plan, create and deliver engaging content across our social media channels, including Instagram, Facebook and other relevant platforms.
  
• Create compelling short-form video content, including Instagram and Facebook Reels, showcasing our buildings, customer installations, craftsmanship and behind-the-scenes activities.
  
• Work with colleagues to capture photography and video content at our factory, show centres and customer locations.
• Increased organic visibility and improved rankings for commercially important search terms.
• Growth in high-quality website enquiries through organic and paid channels.
• Improved Google Ads efficiency, conversion rates and cost per qualified lead.
• A growing library of engaging, search-optimised website content and customer case studies.
• A consistent flow of creative social media content and Reels that strengthen brand awareness and engagement.
• Improved local search visibility across our showroom locations.
• Clearer marketing performance reporting, with actionable insights that support business decisions.

What We Offer

• Competitive salary relevantto experience.
  
• Hybrid working: three days in the office and two days working from home.
  
• 28 days' annual leave, increasing with length of service.
  
• Health Shield healthcare cash plan.
  
• Death in service insurance.
  
• Excellent staff facilities, including a fully equipped kitchen.
  
• Opportunity to use the company holiday home.
  
• A friendly, collaborative working environment where your ideas and contributions are valued.
  
• The opportunity to take ownership of projects and make a genuine impact on the growth of an established British business.
  

Please note that any offer of employment will be conditional upon the successful applicant undergoing and receiving satisfactory clearance from a Disclosure and Barring Service (DBS) check, at the level appropriate for the role, together with the satisfactory completion of any other required pre-employment screening.