Digital Analytics - Adobe Analytics.

Sanderson Recruitment Plc; Greater London; On-site; GBP 60,000 - 85,000; Part time

Job summary

Sanderson Recruitment Plc is seeking an experienced Adobe Analytics Analyst for a blue-chip retail client. This hands-on role focuses on implementation and analyst work, turning the agreed analytics direction into tested, documented solutions with 1–2 days onsite per week.

You will partner with Digital Analytics, Product and Engineering to close gaps, specify tracking changes, build attribution models, run QA, document logic, and transfer knowledge to the internal team.

Qualifications

• Hands-on Adobe Analytics experience with Analysis Workspace, eVars and events.
• Experience measuring conversions in high-volume e-commerce/retail.
• Ability to build and test attribution models and interpret results.
• Strong knowledge of web/app analytics, consent impacts and data quality.
• Experience with tag management and data layers, Tealium preferred.

Responsibilities

• Build and validate conversion-rate methodology in Adobe Analytics across Digital, Web, App and Pay at Browse.
• Collaborate with analytics, product, engineering to close Failure States gaps and update logic.
• Specify tracking changes for data layers and Adobe configuration to address gaps.
• Create/test attribution models and quantify channel impacts with interpretation guidance.
• Develop test plans, perform QA, and maintain logs of decisions and dependencies.
• Document implemented logic and transfer knowledge to the internal team.

Skills

Adobe Analytics

Analysis Workspace

Web & App Analytics

Data quality validation

Tealium tag management

E-commerce analytics

Tools

Tealium

Adobe Data Feeds

APIs

Job description

Our Blue Chip Retail Client is looking for an experienced Adobe Analytics Analyst - this will be hands-on implementation and analyst role turning the agreed future-state analytics direction into tested, documented solutions. The role will be via an Umbrella Company and will be 1 to 2 day a week onsite

Core responsibilities

• Build and validate the agreed conversion-rate methodology in Adobe Analytics, including segments, calculated metrics, baselines, trends and Analysis Workspace reporting across Total Digital, Web, App and Pay at Browse.
• Work with Digital Analytics, Product, Engineering and subject-matter experts to close known Failure States gaps, updating logic, segments, metrics and reporting where data is available.
• Specify any tracking, data-layer, Tealium or Adobe configuration changes needed to address remaining gaps.
• Build and compare attribution models against current approaches, including session-based and other relevant views; quantify channel impacts and provide clear interpretation guidance.
• Create test plans, complete QA, and maintain issue, decision and dependency logs.
• Document implemented logic, assumptions, exclusions and limitations, and transfer knowledge to the internal team.

Required knowledge and experience

• Deep, hands-on Adobe Analytics experience, including Analysis Workspace, Marketing Channels, report suites, eVars, events, segments, calculated metrics, processing rules and persistence.
• Experience implementing conversion, funnel and customer-journey measurement in a high-volume E-commerce or retail environment.
• Experience producing, testing and comparing digital attribution models using customer and commercial data.
• Strong understanding of web and app analytics, consent impacts and data-quality validation.
• Experience with tag management and data layers, ideally Tealium, plus familiarity with Adobe data feeds, APIs or downstream analytical platforms.
• Ability to reconcile Adobe outputs with transactional or operational data and diagnose differences in visits, orders, revenue and conversion.

Reasonable Adjustments:

Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.