Hybrid Data & Tech Manager: AI-Driven Marketing & Insights

Total Politics Group; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

25 days annual leave

Cycle to Work scheme

Life assurance at four times salary

Season ticket loan

Employee Assistance Programme

Job summary

Total Politics Group in London is seeking a hands-on Data & Tech Manager to strengthen our marketing data infrastructure and improve the quality of customer information. You will drive data governance, reporting, and AI-enabled workflows, while collaborating with marketing and cross-functional teams.

The role combines technical delivery with strategic data initiatives, including integrations, audits, and CMS/web analytics improvements.

Qualifications

• Proven experience delivering data management and quality improvement projects.
• Practical understanding of AI technologies and automation in business.
• Experience with CRM, data-led marketing, customer insight and data governance processes.
• Confidence with analytics and visualization tools, including Power BI and GA.

Responsibilities

• Deliver and improve marketing data management, including data quality, cleansing, validation, deduplication, standardisation and governance.
• Maintain and optimise databases, data collection processes and system integrations, supporting migrations and regular data audits.
• Develop automated dashboards, reporting and analysis that turn customer and behavioural data into actionable insight.
• Work with Head of Automation to improve customer understanding and inform lead scoring and audience engagement.
• Identify and implement practical opportunities for AI, prompt engineering and workflow automation, while providing technical support for marketing systems.
• Support the DPO with GDPR compliance, data protection processes, impact assessments and data subject requests.
• Where possible, support WordPress website maintenance, CMS updates, third-party integrations and web analytics improvements.

Skills

Data management

Data quality

Analytics

Reporting

Project management

Communication

AI technologies

Tools

Power BI

Google Analytics

CRM systems

WordPress

ETL pipelines

Job description

Total Politics Group in London is seeking a hands-on Data & Tech Manager to strengthen our marketing data infrastructure and improve the quality of customer information. You will drive data governance, reporting, and AI-enabled workflows, while collaborating with marketing and cross-functional teams.

The role combines technical delivery with strategic data initiatives, including integrations, audits, and CMS/web analytics improvements.