Hybrid Customer Journey Optimisation Lead

A.S. Watson Group

Greater London

Hybrid

GBP 65,000 - 90,000

Full time

3 days ago
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Benefits offered by this job

Hybrid working
Generous holiday entitlement
Exclusive employee discounts across AS
Refer-a-friend scheme
Learning and development opportunities
Mental health and wellbeing support
Life assurance
Interest-free loans

Job summary

AS Watson is seeking a Journey Optimisation Team Leader to drive end-to-end digital experiences across App, Mobile and Web. You will blend customer journey design, analytics and commercial thinking with cross-functional collaboration to remove friction and boost conversion.

You will lead a high-performing team, use GA4, Contentsquare, Clarity and Figma to inform decisions, and partner with Product, UX, Data and market teams to deliver measurable improvements across our digital platforms.

Qualifications

  • Proven experience in improving digital customer journeys across Apps, Mobile and Web.
  • Track record of driving measurable customer and commercial outcomes.
  • Strong analytical skills using behavioural data and funnel analysis.

Responsibilities

  • Lead continuous improvement of digital customer experiences across App, Mobile and Web.
  • Identify opportunities and remove friction using insights and behavioural data.
  • Define and deliver a customer journey optimisation strategy aligned to business goals.
  • Collaborate with Product, UX, Data and Technology to translate insights into improvements.
  • Leverage AI-enabled tools to enhance research and decision-making.
  • Lead and develop a high-performing team and communicate impact to senior stakeholders.

Skills

Journey Optimisation
Digital UX
Analytics
A/B testing
Leadership
Stakeholder comms
GA4

Tools

GA4
Contentsquare
Microsoft Clarity
Figma

Job description

AS Watson is seeking a Journey Optimisation Team Leader to drive end-to-end digital experiences across App, Mobile and Web. You will blend customer journey design, analytics and commercial thinking with cross-functional collaboration to remove friction and boost conversion.

You will lead a high-performing team, use GA4, Contentsquare, Clarity and Figma to inform decisions, and partner with Product, UX, Data and market teams to deliver measurable improvements across our digital platforms.

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