Hybrid CRM Campaigns Architect

Premier Inn; Dunstable; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Premier Inn is seeking a CRM Executive to drive personalised customer journeys, owning the briefing, build, testing and deployment of campaigns. You’ll collaborate with Brand, eCommerce and Data teams, and work closely with the CRM Marketing Manager and CRM Developer to deliver data-driven communications that resonate.

You’ll work across life cycle campaigns, manage QA, and analyse performance to inform optimisation, gaining hands-on experience with leading CRM platforms in a fast-paced

Qualifications

• Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
• Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
• Design efficient journeys and personalised communications using CRM platforms.

Responsibilities

• Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
• Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
• Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
• Understand customer data structures and apply segmentation to target relevant audiences effectively.
• Build campaign reports and analyse performance to generate actionable insights and optimise future activity.

Skills

Campaign management

QA testing

Data segmentation

Analytics

Cross-functional collaboration

Personalised communications

Tools

Braze

Bloomreach

Hightouch

Tealium

Job description

Premier Inn is seeking a CRM Executive to drive personalised customer journeys, owning the briefing, build, testing and deployment of campaigns. You’ll collaborate with Brand, eCommerce and Data teams, and work closely with the CRM Marketing Manager and CRM Developer to deliver data-driven communications that resonate.

You’ll work across life cycle campaigns, manage QA, and analyse performance to inform optimisation, gaining hands-on experience with leading CRM platforms in a fast-paced