CRM Campaigns Specialist (Hybrid) – Data-Driven Growth

Co-op Insurance; Manchester; Hybrid; GBP 38,000 - 45,000; Full time

Benefits offered by this job

Annual bonus

28 days holiday rising to 32

Employer pension contributions up to ᵽ

Onsite gym access

Job summary

Co-op Insurance seeks a motivated CRM Adviser in Manchester to join its Life Services Marketing team. You will plan and deliver CRM campaigns across multiple channels, optimise customer journeys, and ensure regulatory compliance, while collaborating with creative, content and product teams to drive engagement and growth.

You will analyse performance data, run A/B tests and work with internal and external partners to deliver customer-focused communications that are timely, accurate and compliant.

Qualifications

• Experience supporting or delivering CRM, customer lifecycle or direct marketing campaigns.
• Working knowledge of CRM platforms and marketing automation tools such as Salesforce or better.email.
• Experience working with customer data, audience segmentation and campaign targeting.
• Excellent attention to detail with the ability to manage multiple campaigns and perform QA checks.
• Experience in a regulated or compliance-led environment is desirable.
• Collaborative approach to work with diverse teams across the business.

Responsibilities

• Plan and deliver CRM campaigns across channels (email, SMS, direct mail, outbound calls, in-product messaging).
• Support the creation and optimisation of customer journeys while ensuring regulatory compliance.
• Launch campaigns and test initiatives within agreed timescales and perform QA checks.
• Manage audience segmentation, data selections and suppression to reach the right customers.
• Collaborate with creative, content and product teams to coordinate briefs and delivery plans.
• Monitor campaign performance and turn data into insights to improve engagement and retention.
• Support A/B and multivariate testing to continually learn and improve experiences.
• Work with CRM platform teams and external partners to meet governance requirements.

Skills

CRM campaigns

Audience segmentation

Campaign testing

Data analysis

Regulatory compliance

Cross-functional teamwork

Tools

Salesforce

Better.email

Job description

Co-op Insurance seeks a motivated CRM Adviser in Manchester to join its Life Services Marketing team. You will plan and deliver CRM campaigns across multiple channels, optimise customer journeys, and ensure regulatory compliance, while collaborating with creative, content and product teams to drive engagement and growth.

You will analyse performance data, run A/B tests and work with internal and external partners to deliver customer-focused communications that are timely, accurate and compliant.