Hybrid B2B SaaS Content Writer — Thought Leadership

Foods Connected; Belfast City District; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Hybrid Working Model

Generous Holiday Package - 25 Days +

10 Public Holidays

Job summary

Foods Connected is seeking a Content Writer to craft blog posts, web content, emails, and campaigns that build authority and drive pipeline. You will own voice, adapt tone, and work with cross-functional teams, including product marketing and customer success, to deliver cohesive content across channels.

The role covers thought leadership, case studies, and demand-gen content, with a strong emphasis on SEO and brand voice.

Qualifications

• Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field and 2 years relevant experience; or equivalent combination of education and experience
• 3-5 years’ experience writing content for a B2B SaaS or technology company, with portfolio spanning blog, web, email, and long-form content
• Experience writing for, or strong interest in, the food, agriculture, or supply chain industries

Responsibilities

• Write long-form content, blog posts, whitepapers, guides, and case studies explaining how Foods Connected helps food businesses manage supplier, quality, and compliance risk
• Write short-form copy for web pages, email, social posts, and ad copy to move readers forward
• Write and edit sales and enablement copy like one-pagers and pitch decks with product marketing
• Adapt tone, length, and format to the channel while keeping Foods Connected branding
• Understand funnel placement and write content to support specific campaign goals
• Collaborate with marketing and product teams to reflect positioning and messaging
• Develop thought leadership content (articles, bylines) and support executive communications
• Maintain content calendar and manage multiple briefs and deadlines
• Incorporate SEO best practices and refresh existing content based on performance

Skills

Excellent writing

SEO basics

CMS experience

SaaS funnel knowledge

Jira/Trello familiarity

Food industry knowledge

Education

Bachelor’s degree in Marketing/English/Journalism/Communications or related field

Tools

HubSpot

WordPress

Job description

Foods Connected is seeking a Content Writer to craft blog posts, web content, emails, and campaigns that build authority and drive pipeline. You will own voice, adapt tone, and work with cross-functional teams, including product marketing and customer success, to deliver cohesive content across channels.

The role covers thought leadership, case studies, and demand-gen content, with a strong emphasis on SEO and brand voice.