Content Writer

Foods Connected; Belfast City District; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Hybrid Working Model

Generous Holiday Package - 25 Days +

10 Public Holidays

Job summary

Foods Connected is seeking a Content Writer to craft blog posts, web content, emails, and campaigns that build authority and drive pipeline. You will own voice, adapt tone, and work with cross-functional teams, including product marketing and customer success, to deliver cohesive content across channels.

The role covers thought leadership, case studies, and demand-gen content, with a strong emphasis on SEO and brand voice.

Qualifications

• Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field and 2 years relevant experience; or equivalent combination of education and experience
• 3-5 years’ experience writing content for a B2B SaaS or technology company, with portfolio spanning blog, web, email, and long-form content
• Experience writing for, or strong interest in, the food, agriculture, or supply chain industries

Responsibilities

• Write long-form content, blog posts, whitepapers, guides, and case studies explaining how Foods Connected helps food businesses manage supplier, quality, and compliance risk
• Write short-form copy for web pages, email, social posts, and ad copy to move readers forward
• Write and edit sales and enablement copy like one-pagers and pitch decks with product marketing
• Adapt tone, length, and format to the channel while keeping Foods Connected branding
• Understand funnel placement and write content to support specific campaign goals
• Collaborate with marketing and product teams to reflect positioning and messaging
• Develop thought leadership content (articles, bylines) and support executive communications
• Maintain content calendar and manage multiple briefs and deadlines
• Incorporate SEO best practices and refresh existing content based on performance

Skills

Excellent writing

SEO basics

CMS experience

SaaS funnel knowledge

Jira/Trello familiarity

Food industry knowledge

Education

Bachelor’s degree in Marketing/English/Journalism/Communications or related field

Tools

HubSpot

WordPress

Job description

Foods Connected builds software that replaces manual, disconnected processes across the food industry helping food manufacturers, retailers, and foodservice/QSR businesses manage suppliers, quality, compliance, and risk in one connected platform.

As we continue to grow, we are looking for a Content Writer to create the writing that carries our message to the market from the blog posts and thought leadership that build authority, to the web, email, and campaign content that moves prospects through the funnel and helps close deals. This is a high-impact role at the heart of how we build trust with food businesses navigating complex, high-risk supply chains.

Foods Connected is a growing B2B software platform expanding into markets including EMEA, APAC, and North America. You will be joining a focused marketing team where your work has direct impact on our brand, our pipeline, and the company's growth.

This role reports directly to the Head of Brand and Content. You will work closely with colleagues in product marketing, campaigns, and customer success with significant ownership over how each piece is written and structured.

IS THIS SOMETHING THAT INTERESTS YOU?

You will write for every stage of the customer journey, from an executive's first encounter with Foods Connected to the case study that helps close a deal, always in a voice that is calm, expert, and easy to trust. Working closely with the Head of Brand and Content and cross‑functional colleagues, you will create content that builds authority, moves prospects through the funnel, and converts.

Content Creation & Copywriting

• Write long‑form content, blog posts, whitepapers, guides, and case studies that explains how Foods Connected helps food manufacturers, retailers, and foodservice/QSR businesses manage supplier, quality, and compliance risk
• Write short‑form copy, including web pages, email, social posts, and ad copy, built to move readers to the next step
• Write and edit sales and enablement copy, such as one‑pagers and pitch decks, in partnership with product marketing
• Adapt tone, length, and format to the channel while keeping every piece recognisably Foods Connected

Funnel & Campaign Contribution

• Understand where each piece sits in the funnel, from top‑of‑funnel awareness content to bottom‑of‑funnel conversion copy, and write accordingly
• Partner with campaign and demand generation teams to plan content that supports specific campaign goals, not just a general content calendar
• Work with product marketing to ensure content reflects current positioning and messaging
• Track how content performs against its funnel stage, using engagement and conversion data to sharpen future briefs

Thought Leadership & Brand Authority

• Develop thought leadership content, including articles, bylines, and executive contributions, that positions Foods Connected as a trusted voice on supply chain compliance, quality, and traceability
• Work with subject matter experts across product, customer success, and leadership to turn technical and industry knowledge into content people actually want to read
• Support PR and executive communications with drafts, talking points, and supporting content
• Maintain the content calendar and manage multiple briefs and deadlines at once
• Write with SEO best practice in mind, so content is easy to find as well as easy to read
• Review and refresh existing content based on performance data and changes to positioning

WHAT WE'RE LOOKING FOR

Minimum Qualifications

• Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field and 2 years relevant experience; or equivalent combination of education and experience

Preferred Qualifications

• 3-5 years’ experience writing content for a B2B SaaS or technology company, with a portfolio spanning blog, web, email, and long‑form content.
• Experience writing for, or a strong interest in, the food, agriculture, or supply chain industries.

Technical Skills

To perform this job successfully, the Content Writer should have experience with:

• Excellent writing, editing, and proofreading skills across long‑form and short‑form formats.
• Strong understanding of SEO principles and how to write content that is easy to find as well as easy to read.
• Experience with CMS and marketing platforms such as HubSpot or WordPress.
• Understanding of SaaS marketing funnels and how content supports demand generation and sales enablement.
• Familiarity with planning platforms such as JIRA, Trello or similar.
• Knowledge of software solutions utilised across the Food Industry.
• Displays integrity, ownership, and accountability, setting high standards of performance for yourself and others
• Listens empathetically and connects with candour across all forms of communication
• A natural relationship‑builder: identifies, targets, and strategically builds relationships across diverse perspectives to achieve shared goals
• Results‑driven: maintains a high standard of delivery while working with discipline and resilience
• Service‑oriented: acts in the best interest of others, identifying needs and exceeding expectations
• Curious and entrepreneurial: a technical and business curiosity that leads to innovative solutions
• Able to obtain, analyse, and synthesise information into go‑forward strategies aligned with company goals

BENEFITS:

• Hybrid Working Model
• Generous Holiday Package - 25 Days + 10 Public Holidays