Head of Marketing - B2B Growth Leader (Hybrid)

Hewett Recruitment; Worcester; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Hewett Recruitment is seeking an experienced Head of Marketing to lead a strategic agenda that supports ambitious growth. You will report to the Chief Sales Officer and drive revenue, pipeline, acquisition and retention in a fast-paced B2B environment.

You will build and mentor a small marketing team, align with Sales, Product and Customer Success, and ensure marketing delivers measurable results and commercial impact from Worcester with hybrid working.

Qualifications

• Previous experience as a Head of Marketing or in a comparable senior marketing leadership role.
• Strong B2B marketing experience gained within SaaS, Technology, Financial Services or a similar commercial environment.
• Proven ability to align marketing activity with sales performance and business growth.
• Experience leading, coaching, mentoring and developing marketing teams.
• Strong commercial awareness and an analytical, data-driven mindset.
• Experience measuring marketing effectiveness against revenue, pipeline and customer growth objectives.
• Excellent stakeholder management skills with the ability to influence senior leadership teams.

Responsibilities

• Develop and execute the overall marketing strategy in line with company growth objectives.
• Drive demand generation, lead acquisition and customer engagement initiatives.
• Lead product marketing activities including positioning, messaging, go-to-market strategy and sales enablement.
• Work closely with senior leadership to align marketing activity with commercial targets.
• Establish and monitor marketing performance metrics, analysing data to support business decisions.
• Strengthen brand positioning and market presence.
• Lead, coach and develop a high-performing marketing team.
• Manage marketing budgets and ensure strong return on investment.
• Support customer lifecycle programmes that drive retention, cross-sell and upsell opportunities.

Skills

Leadership

B2B Marketing

SaaS

Demand Generation

Go-To-Market

Product Marketing

Analytics

Stakeholder Management

Budget Management

Team Coaching

Job description

Hewett Recruitment is seeking an experienced Head of Marketing to lead a strategic agenda that supports ambitious growth. You will report to the Chief Sales Officer and drive revenue, pipeline, acquisition and retention in a fast-paced B2B environment.

You will build and mentor a small marketing team, align with Sales, Product and Customer Success, and ensure marketing delivers measurable results and commercial impact from Worcester with hybrid working.