Growth-Focused Demand Gen & ABM Lead for Fintech

Space Executive; England; On-site; GBP 42,000 - 65,000; Full time

Job summary

Space Executive is seeking a Demand Generation Specialist to sit at the centre of our GTM engine, owning campaigns from impression to closing pipeline. You'll blend always-on demand gen with targeted ABM plays, working closely with Sales and RevOps rather than in a silo.

This role focuses on building multi-channel campaigns (paid social, Google, programmatic, email, webinars), owning metrics like MQLs/SQLs and pipeline, and designing 1:1 to 1:many ABM programs with Sales.

Qualifications

• 3–5+ years in B2B demand gen or ABM, fintech/SaaS/payments preferred.
• Campaigns that move revenue, not vanity metrics.
• Hands-on HubSpot experience.
• Comfort building from scratch in fast-moving, ambiguous environments.
• Analytical, test-and-iterate mindset.
• Strong stakeholder management across Sales, Product Marketing and RevOps.
• Knowledge of UK/European payments (open banking, VRPs, card acquiring).

Responsibilities

• Build and optimise multi-channel campaigns (paid social, Google, programmatic, email, webinars) to drive inbound and outbound pipeline.
• Own the numbers: MQLs, SQLs, CPL, pipeline influenced.
• Run nurture and conversion workflows in HubSpot.
• Manage paid LinkedIn and Google acquisition/remarketing campaigns.
• Design and run ABM programs (1:1, 1:few, 1:many) with Sales.
• Craft messaging for key verticals (lending, debt collection, subscriptions).
• Use intent data and Cognism to prioritize target accounts.
• Track ABM impact on engagement, velocity and deal size.

Skills

B2B demand generation

ABM tactics

HubSpot / marketing automation

Campaign analytics

Cross-functional collaboration

Tools

HubSpot

Cognism

LinkedIn Ads

Google Ads

Job description

Space Executive is seeking a Demand Generation Specialist to sit at the centre of our GTM engine, owning campaigns from impression to closing pipeline. You'll blend always-on demand gen with targeted ABM plays, working closely with Sales and RevOps rather than in a silo.

This role focuses on building multi-channel campaigns (paid social, Google, programmatic, email, webinars), owning metrics like MQLs/SQLs and pipeline, and designing 1:1 to 1:many ABM programs with Sales.