HubSpot-Powered Demand Gen Campaigns Lead

twentysix; Sheffield; On-site; GBP 55,000 - 75,000; Full time

Job summary

twentysix in the United Kingdom seeks a hands-on marketing leader to own B2B demand generation across campaigns, newsletters, webinars, and events.

You will manage HubSpot end-to-end, optimize the distribution loop, measure KPIs, and apply AI to speed production while preserving our voice.

This role emphasizes repeatable systems, cross-channel collaboration, and building relationships with partners and audiences.

Qualifications

• Experience running B2B demand generation end to end: campaigns, newsletters, webinars, events, and ownership of metrics.
• Hands-on in a marketing automation platform; built and launched campaigns, not just briefed others.
• Strong program management instincts; can map a campaign and a webinar run-of-show in your head.
• Excellent writing skills with ability to adapt content with support.

Responsibilities

• End-to-end campaign management across email, social, events, and paid media.
• Own newsletters strategy, production, and reporting.
• Lead the Signal webinar series and events logistics and follow-up.
• Manage HubSpot architecture, workflows, and lifecycle steps.
• Scale content distribution, test channels, and read performance.
• Own program KPIs and marketing reporting.
• Apply AI to accelerate production while preserving voice.

Skills

Campaigns end to end

Program management

Writing skills

Multi-channel thinking

Content execution

Tools

HubSpot

Pipedrive

LinkedIn Sales Navigator

Job description

twentysix in the United Kingdom seeks a hands-on marketing leader to own B2B demand generation across campaigns, newsletters, webinars, and events.

You will manage HubSpot end-to-end, optimize the distribution loop, measure KPIs, and apply AI to speed production while preserving our voice.

This role emphasizes repeatable systems, cross-channel collaboration, and building relationships with partners and audiences.