HubSpot CRM Manager

Green Folk; Frimley; On-site; GBP 60,000 - 63,000; Full time

Benefits offered by this job

Healthcare support

Biannual bonus

Holiday allowance

Discount programs

Pension scheme

Wellbeing support

Job summary

Green Folk in Camberley seeks a HubSpot Manager to centralise HubSpot platform ownership, optimise lifecycle stages and automation, and drive analytics. You will partner with Marketing and Sales to maximise platform value, ensure GDPR-aligned data practices, and explore AI-driven improvements.

The role is hybrid, full-time, with a salary around £60,000 per annum (OTE £63,000). You will collaborate across teams to enhance lead quality and campaign effectiveness.

Qualifications

• Extensive experience managing HubSpot internally across CRM and Marketing Hub.
• Strong stakeholder communication skills to optimise the system with internal teams.
• Technical acumen for configuring and optimising HubSpot.
• Understanding of AI tools and their marketing lead cycle applications.
• Strong analytical mindset with ability to turn data into insight.
• Ability to explain technical and AI-driven concepts clearly to non-technical colleagues.

Responsibilities

• HubSpot Platform Ownership across CRM & Marketing Hub.
• Own and optimise lifecycle stages, lead statuses, automation and tracking.
• Ensure GDPR data governance and compliant data handling.
• Identify under-utilised functionality and implement improvements.
• Develop standards, documentation and best-practice guidance.
• Apply AI tools to improve efficiency and insight within HubSpot.

Skills

HubSpot expertise

Stakeholder communication

Technical acumen

AI tools understanding

Data analysis

Clear explanations

Tools

HubSpot CRM

HubSpot Marketing Hub

Job description

HubSpot Manager

£60,000 per annum (OTE £63,000)

Hybrid role

Full time, Permanent

Monday to Thursday 8:30am – 5pm and Friday 8:30am to 2:30pm

Camberley

The Role

As our HubSpot Specialist (and other digital platforms) you will play a critical role in ensuring the business make full and effective use of HubSpot and connected marketing platforms to support lead quality, automation, insight and campaign effectiveness.

You will act as the internal subject‑matter expert for HubSpot, working closely with Marketing, Sales and extended sales teams to ensure platforms are optimised, insight‑driven and aligned to business priorities.

Essential Requirements

• Extensive experience managing HubSpot internally - at least across HubSpot CRM and Marketing Hubs
• Strong stakeholder communication skills, so capable of working with internal teams on how to best optimise the system
• Technical acumen when it comes to configuring and optimising HubSpot
• Understanding of AI tools and where they can be best used within the marketing and lead cycle
• Strong analytical mindset with the ability to turn data into insight
• Ability to explain technical and AI‑driven concepts clearly to non‑technical colleagues

Key responsibilities for this role include:

• HubSpot Platform Ownership
• Act as the internal subject‑matter expert for HubSpot (CRM & Marketing Hub)
• Own and optimise lifecycle stages, lead statuses, automation workflows, campaign tracking, attribution, and data governance/GDPR compliance
• Identify under‑utilised functionality and implement continuous improvements
• Establish and maintain clear standards, documentation and best‑practice guidance
• Apply practical AI tools across HubSpot and related platforms to improve efficiency and insight, including personalisation, predictive lead scoring and AI supported reporting
• Evaluate emerging marketing technologies and AI capabilities and recommend appropriate adoption
• Ensure AI tools are used responsibly and in line with company and data protection policies
• Design and refine automated journeys, segmentation and lead‑management processes
• Own marketing analytics and reporting across HubSpot and connected tools
• Build and maintain dashboards providing insight into lead quality, campaign effectiveness and marketing’s contribution to sales
• Translate data into clear, actionable recommendations for marketing and sales teams

Benefits

• Opportunity to claim money back on everyday healthcare costs like dental, optical and physiotherapy
• Bonus payments twice a year (pays around 3% March & September)
• 24 days holiday plus bank holidays (increasing by one day at 2-, 5- and 10-years’ service) with the option to buy up to 5 extra days each year
• Retail & gym discounts, chance to save on everyday purchases, food shopping, fashion, fitness memberships and more
• Boost your future savings with our salary sacrifice pension scheme
• A variety of tools to support your mental and physical health including our EAP and access to support from Mental Health First Aiders