Hotel Marketing & Communications Manager

Young Women's Christian Association of Singapore; Penarth, High Street; On-site; GBP 65,000 - 106,000; Full time

Job summary

YWCA Fort Canning Hotel in Singapore is seeking a Hotel Marketing & Communications Manager to fuse commercial acumen with purposeful storytelling. You will lead integrated marketing across Rooms, F&B, Weddings and MICE, shaping how the hotel is seen, experienced and remembered.

You will drive digital growth, create campaigns that convert, manage PR and partnerships, and turn data into action to deliver measurable revenue growth while supporting the social mission of the organisation.

Qualifications

• 5–8 years of experience in marketing communications, brand management, PR or digital marketing.
• 3+ years in hospitality, tourism or lifestyle (preferred).
• Proven track record in integrated campaigns across market segments and revenue streams.
• Ability to translate brand and digital marketing into commercial outcomes.
• Strong storytelling, relationship building and cross-functional collaboration.

Responsibilities

• Shape our brand across touchpoints with consistent experience.
• Drive digital growth: web, SEO/SEM, social, email and digital advertising to grow visibility, engagement and direct bookings.
• Create campaigns that convert into revenue and customer acquisition.
• Build our reputation through PR, media engagement and corporate communications.
• Grow strategic partnerships with tourism organisations, corporate partners, influencers and industry stakeholders to expand reach.
• Turn marketing investment into ROI by managing budgets, agencies and vendors.
• Turn data into action using analytics and market intelligence to continuously improve campaign performance.

Skills

Brand management

Digital marketing

Campaign management

Storytelling

Stakeholder collaboration

Tools

CRM systems

Booking engines

Metasearch platforms

Hospitality marketing tech

Job description

What if your marketing career could deliver more than commercial results?

Here at YWCA Fort Canning Hotel, Marketing does more than fill rooms – it funds a social mission.

As the social enterprise arm of YWCA Singapore, the Hotel's success helps support a wider social purpose —empowering women, strengthening families, giving vulnerable communities a way forward.

When you create a campaign, drive a direct booking, fill a wedding ballroom, grow F&B covers or bring a MICEproposition to market, you're not simply delivering a commercial result.

You're helping turn hospitality into impact!

The Opportunity

We're looking for a Hotel Marketing & Communications Manager who can bring together the best of both worlds: Commercial Acumen and Purposeful Storytelling.

Reporting to the Director of Sales &Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio — Rooms, Food & Beverage, Weddings and MICE.

You'll help shape how the Hotel is seen, experienced and remembered — building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth.

This is an opportunity to build a brand, not simply market a hotel.

Your impact

You will:

• Shape our brand – Strengthen brand positioning and create a consistent experience across customer touchpoints.
• Drive digital growth – Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
• Create campaigns that convert – Develop integrated campaigns and promotions that drive revenue and customer acquisition.
• Build our reputation – Lead PR, media engagement, corporate communications and reputation management.
• Grow strategic partnerships – Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
• Make marketing investment count – Manage budgets, agencies and vendors while maximising marketing ROI.
• Turn data into action – Use analytics and market intelligence to continuously improve campaign and business performance.

We’re looking for someone who…

• Has 5–8 years of relevant experience in marketing communications, brand management, PR or digital marketing.
• Has 3+ years’ experience in hospitality, tourism or lifestyle (preferred).
• Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
• Understands how to translate brand and digital marketing into commercial outcomes.
• Is a strong storyteller, relationship builder and cross-functional collaborator.

Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.

Why join us?

At YWCA Fort Canning Hotel, it is marketing with a multiplier effect.

Every campaign builds the brand.

Every booking drives the business.

Evry commercial success helps create social impact.

If you are a marketer who wants to combine commercial excellence with meaningful impact, we’d love to hear from you.

Location: Singapore
Role: Hotel Marketing & Communications Manager
Organisation: YWCA Fort Canning Hotel
Reports to: Director of Sales & Marketing

Journey with us! Build something that matters.