Head of Marketing

Lamington Group; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Executive onboarding

AI transformation

Pension contributions

Gym facilities

Job summary

Lamington Group is seeking a Senior Marketing leader to own and direct marketing across its growing hometel portfolio. You will shape brand strategy, drive revenue, and manage a high-performing team in a fast-paced, AI-enabled environment.

You will oversee multi-site campaigns, optimize paid media, and ensure consistent brand voice across digital, PR, and social channels while reporting to the Head of Commercial.

Qualifications

• Proven marketing leadership across hospitality or multi-site guest-facing businesses.
• Experience owning full portfolio budgets and driving commercial returns.
• Hands-on in paid media (Meta Ads Manager, Google Ads) and CRM tools.
• Strong communication and stakeholder management at senior leadership level.
• Proactive mindset driving AI adoption and transformation.

Responsibilities

• Lead marketing across four properties, setting strategic direction across brands and channels.
• Coach and lead the Marketing Executive roles, optimize workflows, and drive a data-led culture.
• Review high-stakes comms, moments, and creative output to maintain brand excellence.
• Direct portfolio strategy and annual marketing budget with leadership alignment.
• Drive AI-enabled efficiency and crisis-communication readiness when needed.

Skills

Marketing leadership

Multi-site marketing

Paid media expertise

AI adoption

Brand strategy

Data-driven decisions

Job description

WHY LAMINGTON GROUP

Care, made daily.

Hometel is a term created and owned by Lamington Group. We design and operate hometels, we combine practicality with feeling. It responds to how people actually travel and live. We also recognise the importance of the sense of being properly looked after. A team that pays attention to what guests actually need, not what a script tells us they should.

We are looking for people who care about the work in front of them and the people around them. If that sounds like you, keep reading.

THE ROLE

What's the role about?

You lead marketing across Lamington Group’s portfolio, anchoring four properties today, with more in the pipeline, setting the strategic direction that builds our brands, drives revenue, and keeps every property's story compelling. This role isn't about managing from a back office; it’s about taking raw ownership of our commercial engine, directing our multi-property strategy, and ensuring our brand shows up with sharp, unhurried precision.

Your work directly drives our commercial growth and profitability, from setting the return on marketing investments to shaping our brand experience across digital, PR, and social channels. You build and lead a high-performing marketing team, giving them clear direction, modern tools, and the trust to do their best work, while staying close enough to the detail to coach, unblock, and step in when it matters. Guests and partners instantly recognise the standards, sharp voice, and commercial discipline you build.

Your day is active, diverse, and commercially grounded. You partner with the Head of Commercial to represent marketing at the executive table, translating data and creative instinct into actionable strategy. Driving team-wide AI adoption and digital transformation is a core mandate: you open the ad dashboards yourself, interrogate data, and push the team to use AI to work faster and smarter. In our agile, fast-paced environment, you maintain high standards for brand voice, manage digital media agencies, and hold your Marketing Executive (Content and Innovation) accountable for day-to-day execution.

This role offers the satisfaction of steering a fully autonomous, high-performing marketing ecosystem that fuels Lamington Group. You will sharpen your commercial capacity, strategic leadership, and people management within a culture built on straight talking and trust, the ultimate path for an established marketing leader who wants to lead by example.

WHO YOU ARE

Five things we hire for.

These are the Lamington Group Values. We use them across every role in the Group, from Maintenance to Front of House to our Executive Leadership team. If three or more of these read like you on a good day, this is your kind of place.

• Use Instinct. You balance performance data with commercial intuition. You read market shifts early, tune into guest sentiment, and back your team to act on unmet needs and creative potential with care.
• Own It. You own the portfolio's commercial outcome and finish what you start. You are transparent about campaign performance, honest about what works and what doesn't, and take raw accountability for driving revenue across every property.
• Include All. You build trust quickly with agencies, property teams, and executive peers. You lead with open, honest communication, breaking down silos between departments to treat the entire portfolio as one aligned team.
• Stay Curious. You constantly interrogate the details. You ask why, explore new marketing technologies, open the ad dashboards yourself, and insist on understanding how our AI tools and systems work rather than managing from a distance.
• Think Big. You reject 'good enough' and look beyond quick fixes. You spot commercial patterns, push for AI-driven transformation, and bring ambitious strategies that elevate our brand presence across open and pipeline properties.

We don't hire just for years of corporate hotel experience. We can teach the portfolio nuances. We can't teach you how to lead with vision, inspire a team, or read a room.

WHAT YOU'LL DO

On a good day, you might…

• Start the day reviewing portfolio-wide campaign performance, P&L commercial data, and AI tool outputs, refining strategic priorities and setting clear direction for your team before morning briefings begin.
• Lead our department from the front, coaching your Senior Marketing Executive and Marketing Executive (Content and Innovation), unblocking workflow bottlenecks, and driving a modern, data-led team culture.
• Ensure unhurried brand excellence across all four properties by personally reviewing high-stakes comms, PR moments, and creative output, making sure every guest touchpoint stays crisp, accurate, and completely on-brand.
• Direct our overarching portfolio strategy and annual marketing budget throughout the week, working closely with property leadership and revenue management to maximize return on investment across open and pipeline properties.
• Keep communication and digital operations flowing seamlessly, jumping directly into Meta Ads Manager or Google Ads alongside your Senior Marketing Executive to co-build high-stakes campaigns and optimize paid media spend.
• Notice and act on performance quickly, personally setting the AI-first agenda across the team to eliminate manual work, while stepping in directly to handle crisis comms or major launch moments whenever senior leadership judgment is needed.
• Stay one step ahead, establishing shared marketing technologies across the portfolio, tracking clear department metrics, and supporting the Head of Commercial at the senior table, translating creative instinct and data into actionable commercial strategy.

WHAT YOU'LL BRING

Experience that fits the role.

• Proven marketing leadership experience across hospitality, travel, or multi-site guest-facing businesses, with a track record of owning full portfolio budgets and driving clear commercial returns.
• Confidence in managing multi-channel digital strategies, including hands-on expertise in paid media (Meta Ads Manager, Google Ads), SEO/GEO, CRM, and marketing technology stack integration.
• A reliable, methodical approach to people leadership and department building, establishing clear structures to mentor, develop, and hold a high-performing team accountable across shifting priorities.
• Strong communication and stakeholder management skills, with the ability to represent marketing at the senior leadership table, align with property-level teams, and manage digital agency relationships.
• An experimental, proactive mindset as an AI adoption driver, someone who sets the AI agenda for the department, leads teams to embed AI workflows, and holds people accountable for measurable efficiency and ROI.
• Analytical literacy and agile adaptability, combined with the strategic vision to launch pipeline properties, interrogate performance metrics, and maintain brand excellence across an expanding hometel portfolio.

WHY YOU'LL LOVE WORKING HERE

What you get back.

• Team that means it. You’ll work alongside executive peers and a dedicated team who understand that commercial performance, cutting-edge AI adoption, and a thriving brand culture are collective efforts. Heads of Department are vital pillars of our growth engine, backed by present, hands‑on executive leadership offering regular check‑ins focused on your well‑being, strategic vision, and professional development.
• Growth that's real. We prioritise internal development and strategic progression. Whether your path leads toward commercial director roles, executive leadership, or guiding expansion across Lamington Group's growing portfolio, we want to help you build a lasting career.
• Learning, built in. You’ll receive structured executive onboarding to hit the ground running from day one. You’ll lead group-wide AI digital transformation, direct multi-site expansion strategies, and gain valuable experience steering full portfolio commercial strategy, marketing technology infrastructure, and high-performing team management that stays with you.
• Time off that respects you. We know life exists outside of work. Additional annual leave that grows with length of service, company benefits, two paid volunteer days each year, and a Company Sick Pay Scheme, in addition to time to recharge. All part of creating a sustainable working environment.
• Stay with us, on us. Access friends‑and‑family rates across our hometels and wider group properties. Experience the spaces you help create and see the brand through a guest’s eyes. And have one free stay per year, on us!
• The day‑to‑day. Competitive benefits package including pension contributions, team support, wellbeing initiatives, Cycle to work scheme and use of gym facilities in our hotels, and the everyday essentials that help make work feel rewarding, not just routine.

WE CLOSE THE LOOP

Every applicant hears back from us, yes or no. We don't ghost.

FOR EVERYONE

A note on inclusion.

Lamington Group are an equal opportunities employer. We hire based on attitude and ability.

We welcome applications from every background, regardless of age, race, ethnicity, gender, sexual orientation, disability, religion or belief.

If you need any adjustments to take part in our hiring process, tell us when you apply. We’ll work with you.