Head of Ticketing, CRM & Revenue Growth

Soho Theatre; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Soho Theatre is seeking a senior leader to drive its sales, ticketing and CRM function across its venues and activities. The post holder will shape pricing, reporting and revenue strategy to maximise income while supporting audience growth and access.

A strong track record in live performance sales, CRM and data analysis is essential. You will oversee the ticketing, CRM systems, and related partnerships, guiding a multi-venue team and ensuring exceptional customer experience across channels

Qualifications

• Significant senior experience in ticketing, sales, CRM or audience-focused roles within live performance or culture.
• Ability to develop and deliver sales, ticketing and CRM strategies that support income targets and audience growth.
• Strong leadership, budgeting, forecasting and reporting skills to manage multi-venue activity.

Responsibilities

• Lead sales and revenue strategy across venues and channels.
• Oversee pricing, inventory, offers and upsell approaches.
• Provide senior-level sales and audience insights to the SMT with clear analysis.
• Manage ticketing, CRM systems and related data governance.
• Line manage the Ticketing Manager and oversee day-to-day operations across venues.

Skills

Sales strategy

Ticketing

CRM

Data analysis

Team leadership

Budgeting

Tools

Spektrix

CRM platforms

Job description

Soho Theatre is seeking a senior leader to drive its sales, ticketing and CRM function across its venues and activities. The post holder will shape pricing, reporting and revenue strategy to maximise income while supporting audience growth and access.

A strong track record in live performance sales, CRM and data analysis is essential. You will oversee the ticketing, CRM systems, and related partnerships, guiding a multi-venue team and ensuring exceptional customer experience across channels