Head of Social Media

KnoWho; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

KnoWho is seeking a Senior Social Media Account Director to lead Manchester's social and influencer strategy. You will drive high-impact campaigns, own platform strategies, and guide a growing social team to deliver standout work.

You should bring deep expertise in social media marketing, strong content strategy, and proven leadership with major accounts. Collaboration with the creative studio and proactive trend-spotting are essential.

Qualifications

• Extensive experience in social media marketing and SMO.
• Proven track record scaling campaigns across platforms.
• Strong content strategy and programming ability.
• Excellent client and stakeholder management.

Responsibilities

• Lead the creation and execution of best-in-class social and influencer campaigns.
• Own strategy across platforms to optimise reach, engagement, and performance.
• Inspire and guide the social team to produce on-brand, culturally relevant content.
• Collaborate with the creative studio to keep ideas fresh and aligned with goals.
• Stay ahead of social trends, platform changes and tools.
• Analyze metrics and refine strategy to stay competitive.

Skills

Social Media Marketing

SMO

Content strategy

Leadership

Client management

Job description

Our award-winning client is looking to find a brilliant Senior Social Media Account Director or Head of Social Media to join their growing Manchester team. If you’re someone who lives and breathes social, thrives in fast-paced creative environments, and knows how to lead teams to deliver standout work — this could be a perfect fit. You’ll be the driving force behind the development and delivery of innovative, high-impact social and influencer strategies across a diverse client portfolio.

• Leading the creation and execution of best-in-class social and influencer campaigns
• Owning strategy across platforms — ensuring everything is optimised for reach, engagement, and performance
• Guiding and inspiring the social team to produce impactful, on-brand, culturally relevant content
• Working closely with the creative studio to keep ideas fresh, brave, and aligned with client goals
• Staying ahead of social trends, platform changes, and emerging tools
• Analysing metrics and shaping strategy to keep clients competitive in a fast-moving digital landscape
• Building strong client relationships and acting as a trusted strategic partner

About you

• Deep expertise in Social Media Marketing and SMO, with a track record of scaling campaigns
• Strong content strategy experience — you know how to map out clever, compelling plans
• Confident communication and PR skills, with the ability to build trust with clients and stakeholders
• Proven experience leading teams and managing major accounts
• A mix of creativity and commercial thinking, with bold ideas and solutions
• Strong understanding of platform algorithms, behaviours, and trends
• Experience in PR or marketing agencies is highly desirable