Director of Social & Influencer Strategy

KnoWho; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

KnoWho is seeking a Senior Social Media Account Director to lead Manchester's social and influencer strategy. You will drive high-impact campaigns, own platform strategies, and guide a growing social team to deliver standout work.

You should bring deep expertise in social media marketing, strong content strategy, and proven leadership with major accounts. Collaboration with the creative studio and proactive trend-spotting are essential.

Qualifications

• Extensive experience in social media marketing and SMO.
• Proven track record scaling campaigns across platforms.
• Strong content strategy and programming ability.
• Excellent client and stakeholder management.

Responsibilities

• Lead the creation and execution of best-in-class social and influencer campaigns.
• Own strategy across platforms to optimise reach, engagement, and performance.
• Inspire and guide the social team to produce on-brand, culturally relevant content.
• Collaborate with the creative studio to keep ideas fresh and aligned with goals.
• Stay ahead of social trends, platform changes and tools.
• Analyze metrics and refine strategy to stay competitive.

Skills

Social Media Marketing

SMO

Content strategy

Leadership

Client management

Job description

KnoWho is seeking a Senior Social Media Account Director to lead Manchester's social and influencer strategy. You will drive high-impact campaigns, own platform strategies, and guide a growing social team to deliver standout work.

You should bring deep expertise in social media marketing, strong content strategy, and proven leadership with major accounts. Collaboration with the creative studio and proactive trend-spotting are essential.