Head of Sales Performance

The Wedding Travel Company; United Kingdom; On-site; GBP 90,000 - 140,000; Full time

Job summary

The Wedding Travel Company in the United Kingdom is seeking a Head of Sales Performance to unlock the full potential of our sales team. This isn’t a traditional role; it’s a performance coach, analyst and commercial leader who thrives on developing people, using data to drive results and building a culture of continuous improvement.

You’ll design incentives, monitor performance, align with Marketing, Product and Operations, and report to senior leadership on progress and opportunities for growth.

Qualifications

• Proven track record as a sales coach improving performance
• Strong analytical and data-driven mindset
• Excellent communicator who inspires and motivates teams
• Organised, proactive and results-oriented

Responsibilities

• Coach and develop every member of the sales team through regular one-to-one sessions.
• Analyse sales performance, conversion rates, margins and booking trends to identify opportunities for improvement.
• Create individual development plans and hold consultants accountable for achieving them.
• Monitor call quality and customer experience.
• Design sales incentives, competitions and recognition programmes.
• Work closely with Marketing, Product and Operations to ensure the sales team is aligned with business priorities.
• Produce regular performance reporting and recommendations for senior leadership.

Skills

Sales coaching

Analytical thinking

Commercial mindset

Communication

Organised

Results driven

Job description

The Wedding Travel Company is one of the UK’s leading destination wedding specialists, helping couples create unforgettable weddings around the world.We’re looking for an exceptional Head of Sales Performance to unlock the full potential of our sales team.This isn’t a traditional Sales Manager role. We’re looking for a performance coach, analyst and commercial leader who thrives on developing people, using data to drive results and creating a culture of continuous improvement.If you’re passionate about coaching, accountability and delivering measurable commercial growth, we’d love to hear from you.

What You’ll Do

• Coach and develop every member of the sales team through regular one-to-one sessions.
• Analyse sales performance, conversion rates, margins and booking trends to identify opportunities for improvement.
• Create individual development plans and hold consultants accountable for achieving them.
• Monitor call quality and customer experience.
• Design sales incentives, competitions and recognition programmes.
• Work closely with Marketing, Product and Operations to ensure the sales team is aligned with business priorities.
• Produce regular performance reporting and recommendations for senior leadership.

What We’re Looking For

You’ll be:

• An outstanding sales coach with a proven track record of improving performance.
• Highly analytical and commercially minded.
• Confident interpreting sales data and turning insight into action.
• An excellent communicator who can inspire, challenge and motivate others.
• Organised, proactive and results driven.

Experience in travel or a consultative sales environment would be advantageous but isn’t essential.

Success in This Role

• Higher conversion rates.
• Increased booking values and profit margins.
• Better-performing consultants.
• Improved product knowledge.
• Greater accountability across the team.
• A high-performance culture built on coaching, continuous improvement and commercial excellence.

Why Join Us?

This is an opportunity to shape the future of one of the UK’s leading destination wedding companies.

You’ll have the autonomy to make a real impact, influence business performance and help build one of the highest-performing sales teams in the industry.

If you’re ready to develop people, drive performance and deliver measurable results, we’d love to hear from you.