Head Of Sales

Factra; Manchester; On-site; GBP 50,000 - 80,000; Full time

Job summary

Factra, a fast-growing innovation-driven company in Manchester, is seeking a seasoned Head of Sales. This role is crucial for driving new business with major retailers in the e-liquids and wellness sectors, requiring strong commercial acumen and leadership skills. The ideal candidate will have a proven track record in FMCG sales and will lead the team in a fast-paced environment, focusing on expanding market share across various channels.

Benefits

Flexible work environment

Supportive leadership

Dynamic, innovative culture

Qualifications

• Proven track record (7+ years) in FMCG or related sectors.
• Strong commercial acumen and experience in P&L ownership.
• Established relationships with retail buyers.

Responsibilities

• Develop and execute the UK sales strategy.
• Build and manage a high-performance sales team.
• Collaborate with marketing and product teams.

Skills

Commercial acumen

Negotiation skills

Presentation skills

Interpersonal skills

Job description

Factra Manchester, England, United Kingdom

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This range is provided by Factra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About Factra

Factra is a fast-growing, innovation-driven company at the forefront of the e-liquids, CBD, wellness supplements, and device markets. Proudly supplying premium, UK-manufactured products, we are focused on bringing quality, compliance, and credibility to a dynamic and evolving sector. We’re now poised to scale our new product, the first of its kind manufactured in the UK —and we’re looking for a seasoned Head of Sales to lead that charge and drive this to market.

Role Summary

We are seeking an experienced, strategic, and results-driven Head of Sales to spearhead the commercial expansion of our product range across the UK and international markets. This role will be pivotal in driving new business development with major national retailers, major convenience & buying groups, building and leading a sales team, and shaping our go-to-market strategy for this category changing product. We cannot stress enough the speed required for the right candidate

Key Responsibilities

Develop and execute the UK sales strategy to position Factra as a leading supplier across the specific category.

Establish and expand key retail partnerships with major retailers specifically in the tobacco/ vape sector’

Specifically target major convenience sector retailers & buying groups.

Build and manage a high-performance sales team, incorporating account managers, and internal support functions.

Own the full sales pipeline: forecasting, reporting, pricing strategy, and promotional planning.

Collaborate with marketing and product teams to align on brand messaging, seasonal campaigns, and launch strategies.

Attend and represent Factra at key trade events, expos, and B2B networking opportunities.

Lead negotiations and contracts with retail buyers, distributors, and wholesale partners.

Maintain awareness of market trends, competitor activity, and regulatory developments.

Contribute to long-term strategic planning and investment decisions alongside senior leadership.

Required Experience & Skills

Proven track record (7+ years) in FMCG or Convenience sector sales, ideally with tobacco, e-liquids, CBD, supplements, or related health & wellness categories.

Established relationships with UK retail/ convenience buyers and a deep understanding of UK retail dynamics.

Strong commercial acumen, with experience in P&L ownership, forecasting, and sales analytics.

Entrepreneurial mindset with experience in early-stage or high-growth business environments.

Exceptional negotiation, presentation, and interpersonal skills.

Ability to lead and inspire teams; experience scaling commercial functions from the ground up is a plus.

Comfortable navigating regulated product categories and working within compliance frameworks.

What We Offer

Competitive remuneration package to be discussed including:

Basic circa £50K

Termed Commission rewards

Bonus on sales

Flexible, entrepreneurial work environment

Opportunity to build and shape a major brand in a fast-moving industry

Supportive leadership and a dynamic, innovation-first culture

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Industries

  Manufacturing

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