Head of Sales

Reward; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Reward is seeking a commercially driven Head of Sales to lead and develop our Business Development and SDR teams, driving new business growth across Activation and Intelligence solutions.

You will own the sales strategy, build a predictable pipeline, and lead high-value opportunities from prospecting to close, partnering with Marketing, Product and Customer Success to align go-to-market tactics.

Qualifications

• Proven track record leading and scaling high-performing sales teams.
• Strong negotiation, presentation and communication skills.
• Demonstrable success in winning and managing complex enterprise sales opportunities.
• Ability to operate in fast-paced, scaling organisations.

Responsibilities

• Develop and execute the sales strategy aligned to Reward’s growth plans.
• Lead and develop a high-performing team of BDMs and SDRs.
• Own revenue targets across Activation and Intelligence solutions and forecast accurately.
• Collaborate with Marketing, Product, Customer Success and Exec Leadership on go-to-market strategy.

Skills

Leadership

Enterprise sales

Forecasting & pipeline

Negotiation & communication

Data-driven strategy

Stakeholder management

Education

Degree-level qualification in Business/Marketing/Finance

Tools

Sales CRM (Salesforce)

Job description

• At Reward, we know that growth comes from exceptional people, strong client partnerships, and a relentless focus on results. As we continue our ambitious growth journey, we are looking for a commercially driven Head of Sales to lead and develop our Business Development and SDR teams, driving new business growth across our Activation and Intelligence solutions
• This is a pivotal leadership role for someone who thrives on winning, building high-performing teams, and creating a culture of accountability and success. We are looking for a leader who is hands-on, commercially astute, and hungry to make an impact from day one
• You’ll be responsible for developing and executing our sales strategy, creating a predictable pipeline of opportunities, and leading the team to exceed ambitious revenue targets. You’ll bring energy, pace, and a growth mindset, whilst coaching and developing a team capable of delivering exceptional results
• Develop and execute the sales strategy aligned to Reward’s ambitious growth plans and commercial objectives
• Lead, inspire and develop a high-performing team of Business Development Managers and SDRs, creating a culture of accountability, collaboration and continuous improvement
• Own and deliver new business revenue targets across Activation and Intelligence solutions
• Build, maintain and optimise a healthy sales pipeline, ensuring accurate forecasting and predictable revenue generation
• Personally lead and support strategic, high-value sales opportunities from prospecting through to negotiation and close
• Identify new market opportunities, sectors and routes to revenue growth
• Partner with Marketing, Product, Customer Success and Executive Leadership teams to ensure alignment on go-to-market strategy and customer needs
• Establish clear sales processes, performance metrics and reporting frameworks to drive efficiency and scalability
• Coach and develop the sales team through regular performance reviews, development plans and hands-on support
• Analyse market trends, competitor activity and customer insights to inform commercial strategy
• Build strong relationships with key prospects, partners and industry stakeholders
• Contribute to broader business strategy as a member of the senior leadership team
• Drive a culture of customer-centricity, ensuring client needs remain central to commercial decision-making
• Support the development of commercial propositions, pricing strategies and contract negotiations
• Ensure effective use of CRM systems, sales tools and data to support decision-making and performance management
• Champion innovation, leveraging data, technology and AI to improve sales effectiveness and customer engagement
• What Success Looks Like
• Delivers and exceeds agreed revenue and growth targets
• Builds a high-performing, motivated and engaged sales team
• Creates a predictable and sustainable pipeline of new business opportunities
• Strengthens Reward’s position as a market leader within customer engagement, loyalty and intelligence solutions
• Drives commercial excellence through data, insight and innovation
• Develops strong partnerships across the organisation and with external clients
• Contributes meaningfully to the wider growth strategy of the business

Experience leading, developing and scaling high-performing sales teams, including Business Development and SDR functionsStrong negotiation, presentation and communication skillsDemonstrable success in winning and managing complex enterprise sales opportunitiesAbility to operate effectively within a fast-paced, scaling organisationData-driven approach with the ability to balance strategic thinking and operational executionExcellent forecasting, pipeline management and revenue planning experienceStrong strategic and commercial acumen with the ability to translate business objectives into actionable sales plansExperience building sales capability, processes, frameworks and performance culturesProven track record of consistently delivering and exceeding ambitious revenue targetsStrong stakeholder management skills with the ability to influence at Executive and Board levelExperience using CRM systems and sales analytics to drive performance and decision-makingSignificant experience in a senior sales leadership role within fintech, SaaS, martech, loyalty, customer engagement, data, technology or a related high-growth environmentExperience within banking, financial services, loyalty, rewards, customer engagement or payments sectorsExperience supporting international growth and expansion into new marketsExposure to AI-driven solutions, customer intelligence platforms or data-led commercial propositionsExperience operating within a PE-backed, acquired or high-growth organisationDegree-level qualification in Business, Marketing, Finance or a related discipline