Head of Retention & Subscriptions (Remote)

Bettervits; United Kingdom; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote

Performance-based incentives

Direct access to founders

Job summary

Bettervits is seeking an experienced Head of Retention to own and scale our customer retention strategy, focusing on increasing LTV, subscription retention, and repeat purchases. You will drive lifecycle marketing, loyalty, and referral programs to build lasting brand loyalty.

Join a fast-growing health and wellness DTC brand with UK/US exposure and a fully remote setup. You will own the end-to-end retention function, collaborating with growth, creative, customer service, and product teams to

Qualifications

• Proven experience leading CRM, retention, or lifecycle marketing in a fast-growth DTC brand.
• Strong ability to drive LTV, churn reduction, and repeat purchase growth.
• Expertise with subscription platforms (Recharge) and with Klaviyo for email/SMS.
• Develop loyalty, rewards, and referral programs that boost customer value.
• Analytical, entrepreneurial, and able to convert insights into growth.

Responsibilities

• Own the end-to-end retention strategy to improve LTV and recurring revenue.
• Optimize the Recharge experience: cancellations, offers, bundles, upsells.
• Lead lifecycle emails and SMS campaigns (onboarding, replenishment, win-back).
• Build loyalty and referral programs to turn customers into advocates.
• Analyze cohorts, purchase frequency, and subscription performance to identify opportunities.
• Lead retention team collaborating with growth, product, and customer service.

Skills

CRM leadership

DTC & subscriptions

Klaviyo expert

Recharge experience

Loyalty programs

Data analytics

Team leadership

Tools

Recharge

Klaviyo

Shopify

Job description

Bettervits is seeking an experienced Head of Retention to own and scale our customer retention strategy, focusing on increasing LTV, subscription retention, and repeat purchases. You will drive lifecycle marketing, loyalty, and referral programs to build lasting brand loyalty.

Join a fast-growing health and wellness DTC brand with UK/US exposure and a fully remote setup. You will own the end-to-end retention function, collaborating with growth, creative, customer service, and product teams to