Remote Head of Retention & Subscription Growth

Bettervits; United Kingdom; Remote; GBP 120,000 - 190,000; Full time

Benefits offered by this job

Fully remote role

Ownership of retention

Ambitious growth team

Competitive compensation

Job summary

Bettervits is seeking a Head of Retention to own the post-purchase journey across Recharge, Klaviyo and other channels. You will set churn targets, maximise LTV, and drive recurring revenue for a fast-growing wellness subscription brand in the US and UK.

You will build and lead a high-performing retention function, align with growth, product, and customer service, and implement a rigorous testing framework to optimise retention offers and lifecycle programs while delivering measurable financial

Qualifications

• Senior CRM/retention lead with direct ownership of strategy.
• Proven success in high-growth DTC subscriptions.
• Strong analytics and subscription economics knowledge.

Responsibilities

• Own end-to-end retention strategy and churn reduction.
• Oversee Recharge subscription experience and pricing strategies.
• Lead Klaviyo lifecycle, segmentation, and automation.
• Drive dunning and failed-payment recovery initiatives.
• Establish testing framework for retention offers and journeys.
• Build and lead the retention team and coordinate with stakeholders.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Leadership

Tools

Recharge

Klaviyo

Shopify

Job description

Bettervits is seeking a Head of Retention to own the post-purchase journey across Recharge, Klaviyo and other channels. You will set churn targets, maximise LTV, and drive recurring revenue for a fast-growing wellness subscription brand in the US and UK.

You will build and lead a high-performing retention function, align with growth, product, and customer service, and implement a rigorous testing framework to optimise retention offers and lifecycle programs while delivering measurable financial