Head of Retention

Agora Talent Ltd; Greater London; Hybrid; GBP 99,000 - 121,000; Full time

Benefits offered by this job

Hybrid work in London

Performance bonus up to 30%

Benefits package

Job summary

Agora Talent Ltd. partners with a fast-scaling Health Tech company to recruit a Head of Retention in London with hybrid working (4 days in office, 1 from home). You will own subscriber lifetime, drive ARR growth, and have autonomy from day one.

In the initial 3–6 months, you will own subscription optimisation and churn mitigation, then expand to CRM lifecycle architecture, product integration, and cross-channel strategy. Lead test-and-learn and retention-focused campaigns to maximise LTV.

Qualifications

• 5+ years hands-on retention and growth experience in a DTC health/wellness or consumer tech business.
• Strong data-driven approach to reduce churn and increase lifetime value.
• Fluent with Shopify, subscription engines, and CRM/lifecycle suites (Klaviyo, Braze, Lifetimely).

Responsibilities

• Design and lead a test-and-learn framework that reduces cohort churn and grows global ARR.
• Oversee website optimisation and email/SMS teams to lift post-purchase retention and subscriber yield.
• Partner with product development, feeding retention data and customer insights into product and refill launches.
• Build seasonal and BAU campaigns aimed at re-acquisition and lifetime value.

Skills

Retention & growth strategy

Shopify ecosystem

CRM platforms

Subscription engines

Data-driven mindset

Tools

Shopify

Klaviyo

Braze

Lifetimely

Loop

Recharge

Skio

Job description

Role: Head of Retention - Fast-Scaling Health Tech Company

Package: Up to £110k basic + up to 30% bonus + benefits

Location: London (Hybrid working) 4 days in office, 1 at home. Flex.

We are partnering with one of the UK's fastest-growing Health Tech companies to find their next Head of Retention. Full commercial ownership of subscriber lifetime, with real autonomy from day one.

A global health tech scale-up that has taken serious share in a stagnant multi-billion pound industry by pairing strong product engineering with data-led performance marketing. They're growing fast and retention is now the lever that matters most.

WHAT'S THE OPPORTUNITY?

For the first 3–6 months you'll own subscription optimisation, churn mitigation, and the ARR growth framework outright. From there the remit widens: CRM lifecycle architecture, closer integration with product development, and cross-channel acquisition strategy. You'll be building the structures out, which is a great chance for visibility within a fast-growing business.

• Design and lead the test-and-learn framework that reduces cohort churn and grows global ARR
• Dig beneath vanity metrics to find the real drivers of retention, loyalty, and repeat purchase
• Oversee the website optimisation and email/SMS teams to lift post-purchase retention and subscriber yield
• Partner with product development, feeding retention data and customer insight into upcoming product and refill launches
• Build seasonal and BAU commercial campaigns aimed at re-acquisition and lifetime value

• 5+ years hands-on retention and growth experience in a physical product DTC business, ideally from health, wellness, or consumer tech, somewhere data rigour beats pure brand play
• Fluent in the Shopify ecosystem, subscription engines (Loop, Recharge, Skio), and CRM/lifecycle suites (Klaviyo, Braze, Lifetimely)
• You understand the economic interplay between acquisition cost and true, non-vanity LTV
• Strong academic background
• Self-directed: a self-starter who is also a team player and gets things done

1. Intro call with Emma at Agora Talent
2. Meet the Director of Growth
3. Case study and meet the wider team

Package: Up to £110k basic + up to 30% bonus + benefits

Diversity & Inclusion

We’re committed to building a diverse and inclusive environment where every voice is heard. We welcome applications from individuals of all backgrounds, experiences, and identities, because high-performing teams thrive on different perspectives.