Head of Restaurant Marketing

Evolv Collection; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

Industry leading pay

50% restaurant discounts

Employee discounts & cashback

Instant access to earned pay (Wagestre

Employee Assistance Program

UK online GP & wellbeing perks

Holiday accrual increases with service

Training via Evolv Edge platform

Volunteer day each year

Refer-a-friend rewards

Job summary

The Evolv Collection is seeking a Head of Restaurant Marketing to lead and coordinate marketing activations across our London restaurants. You will guide Marketing Managers, translate strategy into actionable plans, and ensure campaigns are delivered to a high standard across the estate.

This hands-on role requires at least five years in restaurant marketing, strong organisation and communication skills, and the ability to work evenings and weekends at events.

Qualifications

• Minimum 5 years experience in restaurant marketing.
• Excellent organisation and communication skills.
• Previous team management experience is essential.
• A thorough understanding of the UK restaurant scene.
• A well connected and established individual within the industry.
• Experience dealing with senior team members such as C-suite and directors.

Responsibilities

• Support the Head of Marketing in delivering group-wide marketing plans and priorities.
• Help to create and translate the overarching marketing strategy into clear actionable activations across the restaurants.
• Create a calendar of unique activations across each restaurant, demonstrating best in class events and activity across the estate as well as group-wide promotions such as the Evolv Restaurant Festival.
• Identify and nurture key third party and BID contacts for each restaurant to support the business development and local marketing needs of the restaurant.
• Seak out and develop key lifestyle partnerships for the group such as Adoreum.
• Ensure we are aware of every local area event and activation for potential involvement e.g. Saville Row Concours.
• Work closely with the operations team in creating a full calendar of out of restaurant events, ensuring all events are on brand and of the highest standard.
• Support in the execution and marketing of all out of restaurant activity and external events such as Polo in The Park and Silverstone.
• Along with the Head of Marketing, manage all third-party drinks partnerships, maximising all relationships and ensuring there is a correct alignment of activations with brands across the estate.
• Instruct and direct the Marketing Managers on all individual restaurant marketing and focuses.
• Provide support, guidance, and quality oversight during campaign planning and rollout.
• Ensure all restaurants maintain brand consistency in the creation assets including menus, POS materials, and collateral.
• Support the promotion and continued development of the Evolv loyalty app and Bluebird Membership Club

Skills

Strategic marketing

Team management

UK restaurant scene knowledge

Communication skills

Event planning

Job description

The Location: Support Office, 16 Kirby Street, Farringdon, London, EC1N8TS

The Salary: Up to £70,000

Why work for us:

Our industry leading benefits have you covered!

• Industry leading pay: We value your expertise and dedication.


• Dine with style: Enjoy a lavish50% discountat all our restaurants, all day, every day.


• Exclusive perks: Our teams have access to some of the best discounts and cashback from a range of top retailers and cinema tickets at unbeatable prices through theTelusapp.


• Financial freedom: Take control of your finances with Stream (FormallyWagestream)– track your earnings in real time, access up to 40% of your pay instantly and save directly from your salary.


• Wellness support: Your wellbeing matters to us! Benefit from a confidentialEmployee Assistance Programwith a 24/7 helpline and 6 complimentary sessions with a trained counsellor.


• Total Wellbeing Package: Embrace a holistic approach to health withWeCare– offering UK based online GP appointments, mental health counselling, fitness programs, legal and financial guidance and more!


• Nourish your body: We offer healthy and nutritious meals whilst on shift.


• Recognition and Reward for a job well done: Shine bright with our Employee of the Month scheme, Long Service Awards and numerous group incentives. You may even earn a place at our yearly employee awards night!


• Grow with us: You will have access to some of the best training our industry has to offer. You will have access to our training platform,Evolv Edge which is packed with resources to nurture your skills and knowledge.


• Get some rest: Your holiday allowance increases with length of service.


• Make a difference: Give back to the community with an optional paid day each year for volunteering efforts.


• Spread the love: Benefit from our recommend a friend scheme and share the joy of joining our team.

Who we are:

The Evolv Collection is a pioneering, premium hospitality group, founded by Sir Terence Conran in 1991. Our portfolio includes some of the most iconic restaurants in modern history, located in London, Birmingham, Manchester, and New York. Each brand in our collection reflects a distinctive heritage, character, and ambience. By investing in our people and striving for excellence, we are passionate about delivering outstanding guest experiences.

A bit about what you will be doing:

The Head of Restaurant Marketingplays a vital coordinating and leadership role within the marketing team,ensuring the smooth and effective delivery of activations, out of restaurantactivity and business development across The Evolv Collection. You will supportand guide the Marketing Managers day-to-day, ensuring consistency, highstandards, and strong alignment with the marketing strategy set by the Head ofMarketing.

This role is hands-on and delivery-focused, helping totranslate strategy into clear, actionable plans across the restaurants. Youwill ensure campaigns are rolled out effectively, support the development ofteam capability, and champion best practice across the portfolio. The Head ofRestaurant Marketing acts as a key point of connection within thedepartment—strengthening communication, maintaining workflow, and supportingexcellence across all marketing activity and business development. You will actas a strategic partner to the group, ensuring brand integrity, exceptionalcampaign delivery, and alignment with The Evolv Collection’s 2028 Vision andStrategic Priorities.

Key Responsibilities:

• Support the Head of Marketing in deliveringgroup-wide marketing plans and priorities


• Help to create and translate the overarchingmarketing strategy into clear actionable activations across therestaurants


• Create a calendar of unique activations acrosseach restaurant, demonstrating best in class events and activity across theestate as well as group-wide promotions such as the Evolv RestaurantFestival


• Identify and nurture key third party and BIDcontacts for each restaurant to support the business development and localmarketing needs of the restaurant such as Battersesa Power Station and RegentStreet


• Seak out and develop key lifestyle partnershipsfor the group such as Adoreum


• Ensure we are aware of every local area eventand activation for potential involvement e.g. Saville Row Concours


• Work closely with the operations team increating a full calendar of out of restaurant events, ensuring all events areon brand and of the highest standard


• Support in the execution and marketing of allout of restaurant activity and external events such as Polo in The Park andSilverstone


• Along with the Head of Marketing, manage allthird-party drinks partnerships, maximising all relationships and ensuringthere is a correct alignment of activations with brands across the estate


• Instruct and direct the Marketing Managers onall individual restaurant marketing and focuses


• Provide support, guidance, and quality oversightduring campaign planning and rollout


• Ensure all restaurants maintain brandconsistency in the creation assets including menus, POS materials, andcollateral


• Support the promotion and continued developmentof the Evolv loyalty app and Bluebird Membership Club

Key Requirements:

• Minimum 5 years experience in restaurantmarketing


• Excellent organisation and communicationskills


• Previous team management experience isessential


• A thorough understanding of the UK restaurantscene


• A well connected and established individualwithin the industry


• Experience dealing with senior team members suchas C-suite and directors


• Extensive experience in local marketing andbusiness development


• Comfortable working in a fast-pacedenvironment with a keen eye for detail


• A team player and a proactive problem solver


• Ability to work evenings and weekends atevents where required


• Professional and presentable at all times

At The Evolv Collection, we are proud of the people that work with us and see the diversity within our teams as part of our DNA. We are committed to creating an inclusive environment for all our team members and value the similarities and differences they bring.

Our people are a core part of our business. We welcome and embrace all, regardless of age, ability, ethnicity, gender, race, religion or belief or sexual orientation.

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