Head of Public Fundraising

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Public Fundraising to lead their public fundraising efforts. In this senior role, you will oversee a multi-million-pound portfolio of national campaigns, driving growth through strategic development and team leadership. Your expertise in fundraising, marketing, and communications will be key in developing innovative strategies to engage supporters and enhance brand awareness. If you are passionate about making a difference and have a track record of success in fundraising, this is an exciting opportunity to join a forward-thinking organization dedicated to impactful change.

Qualifications

• Experience in strategic campaign delivery and supporter recruitment at scale.
• Proven success in meeting challenging acquisition targets.

Responsibilities

• Lead public fundraising efforts to significantly increase income streams.
• Manage and innovate the fundraising portfolio to enhance brand awareness.

Skills

Fundraising

Marketing

Communications

Financial forecasting

Budgeting

Interpersonal skills

Digital marketing

Strategic campaign delivery

Education

Degree level education or equivalent experience

Recognized qualification in Fundraising, Marketing, or Communications

Job description

The job description provides detailed information about the role of Head of Public Fundraising at Maggie's, including key responsibilities and desired skills. However, it can be improved in terms of formatting and focus.

To enhance readability and engagement, the description should be structured with clear headings, concise bullet points, and removal of overly promotional content that is not directly related to the job responsibilities or requirements. Also, the inclusion of the interview dates and benefits, while informative, could be streamlined or moved to a separate section for clarity.

Here is a refined version focusing on clarity and professionalism:

Role Overview

This senior role leads Maggie’s public fundraising efforts, aiming to significantly increase income streams through strategic development and team leadership. As a key member of the fundraising leadership team, you will oversee a multi-million-pound portfolio of national campaigns, working closely with Maggie’s centres and marketing teams.

Key Responsibilities

• Develop and lead acquisition, retention, and stewardship strategies across various fundraising channels to achieve growth aligned with Maggie’s 5-year plan.
• Manage and innovate the fundraising portfolio to enhance brand awareness and supporter engagement.
• Plan and execute multi-channel communication campaigns to inspire support from diverse audiences.
• Lead and motivate a high-performance team, utilizing insights and KPIs for continuous improvement.
• Explore emerging trends and technologies to identify new investment opportunities.
• Collaborate with the marketing team to maximize event promotion and sponsorship ROI.
• Manage relationships with external agencies to test and implement new channels.
• Ensure projects are delivered on budget, on time, and within contractual agreements.

Skills and Experience

• Degree level education or equivalent experience.
• Recognized qualification in Fundraising, Marketing, or Communications.
• Proven success in meeting challenging acquisition targets.
• Experience in strategic campaign delivery and supporter recruitment at scale.
• Financial forecasting, budgeting, and reporting skills.
• Knowledge of fundraising methodologies and supporter care principles.
• Experience managing third-party agencies and digital marketing techniques.
• Strong interpersonal and collaborative skills.