Head of Public Fundraising

Maggie's Centres; London; On-site; GBP 69,000 - 79,000; Full time

Job summary

An established industry player is seeking a Head of Public Fundraising to lead transformational growth. This pivotal role involves developing and delivering innovative fundraising strategies, managing a talented team, and executing national campaigns. You will play a crucial part in expanding income streams while ensuring compliance and best practices. The position offers a supportive environment with tailored development opportunities and a focus on work-life balance. Join this dynamic organization and make a significant impact in the non-profit sector!

Benefits

Generous sick leave cover

Tailored learning and development opportunities

Free tea, coffee, and fruit

Workplace pension

Travel and cycle loans

Enhanced maternity pay

Stress management courses

Support from clinical psychologists

Qualifications

• Educated to degree level or equivalent experience.
• Recognised qualification in Fundraising and/or Marketing and/or Communications.

Responsibilities

• Lead acquisition and retention strategies for fundraising campaigns.
• Manage relationships with external agencies for fundraising activities.
• Drive a high-performance team informed by business intelligence.

Skills

Fundraising

Marketing

Communications

Strategic Planning

Budgeting

Direct Marketing

Digital Marketing

Interpersonal Skills

Education

Degree Level Education

Qualification in Fundraising/Marketing/Communications

Job description

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Description

This role will lead the next stage of transformational growth through developing and delivering increased income in Maggie’s public fundraising income streams.

Application Deadline: 22 May 2025

Department: Products & Events

Location: Hammersmith Office

Compensation: £69,640 - £78,386 / year

Description

This role will lead the next stage of transformational growth through developing and delivering increased income in Maggie’s public fundraising income streams.

As Head of Public Fundraising, you will lead and develop a first-class team to develop our portfolio, ensuring it is sector leading, takes advantages of market opportunities and grows significantly year on year.

As a key member of the fundraising leadership team, this senior role will be accountable for leading the team to deliver and grow a multi-million-pound portfolio of national campaigns executed alongside our network of 24 Maggie’s centres and our marketing, brand and communications functions.

Please note that interviews will be held on the 5th and 6th June.

Key responsibilities

• Lead an overarching acquisition, retention and stewardship strategy for physical and digital fundraising campaigns, products and events; third party events; legacies and in memory giving; direct marketing campaigns; Individual Giving (Cash, Regular Giving & Weekly Lottery) to achieve significant growth in the context of Maggie’s 5 year plan.
• Review, develop and innovate a portfolio which builds brand awareness and inspires our supporters to fundraise and increase engagement.
• Lead on the planning and execution of the portfolio with appropriate integrated and multi-channel communication plans that inspire support from both warm and cold audiences.
• Drive a high-performance team informed by a specified and actionable range of insight, Business Intelligence, Management Information and KPIs.
• Understand the external fundraising and commercial environment, scanning and exploring trends and emerging techniques / technologies in order to identify and develop new investment opportunities to enable Maggie’s to be compliantly first to market.
• Work with the communications team to strategically maximise the marketing and promotion of events and supporting sponsorship at measurable and acceptable ROI.
• Manage relationships with external agencies to test new channels and deliver activity.
• Ensure that services are delivered on budget and on time and ensure up to date, compliant, contracts are in place.

A full list of responsibilities can be found in the attached job description.

Skills, knowledge and expertise

• Educated to degree level (or equivalent experience)
• A recognised qualification in Fundraising and/or Marketing and/or Communications
• Experience of setting and meeting challenging acquisition targets with proven success
• Experience building segmentation models and communication plans to inspire support
• Experience working strategically at a senior level, to deliver and exceed multi-million pound targets
• Significant experience of delivering integrated strategic campaigns to agreed targets
• Experience of recruiting supporters at significant scale
• Solid experience of forecasting, budgeting, and presenting complex financial information
• Excellent knowledge of fundraising methodology, best practice and of supporter care principles
• Significant experience of working with and actively managing a range of third parties and agencies
• Strong experience and knowledge of direct and digital marketing techniques
• Competent research skills with the ability to identify key trends and develop appropriate solutions
• Excellent interpersonal skills and a track record for collaborative working and building sustainable relationships at all levels
• Significant understanding and experience of the managing agency and creative relationships and associated budgets.
  
  

Job benefits

• You’ll spend time at one of our incredible centres to experience our programme of support and see first-hand the difference we can make.
• A structured orientation week will cover everything you need to get settled in your new role.
• Holiday entitlement that helps you create a manageable work life balance.
• Generous sick leave cover.
• A supportive and friendly working environment.
• Tailored learning and development opportunities.
• Kitchen facilities with free tea, coffee and fruit bowl.
• Workplace pension and free financial advice from an independent financial advisor to help you plan for your future.
• Option to keep a pre-existing NHS pension if eligible.
• Travel and cycle loans.
• Eye test expenses and money towards glasses.
• Enhanced maternity pay.
• Our buddy system links you with a colleague to give you extra support in your first few months.
• Facilitated stress management courses and access to our clinical psychologists for support.
  

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Non-profit Organizations

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