Head of Public Fundraising

CoppaFeel!; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

The Role

CoppaFeel! is looking for a Head of Public Fundraising who will be responsible for leading an emerging department at CoppaFeel! that holds both historic and new income streams.

With an ambitious team, we need someone in this role to engage a diverse audience and raise vital funds to save lives.

You will oversee acquisition and stewardship, maximising income from audiences including individual giving, community, gaming, lottery, legacy and in-memory giving. You will lead in developing and delivering the public fundraising strategy. With a recent review of public fundraising at CoppaFeel!, you will be key in the support and development of unrestricted income, as we invest in new fundraising products, marketing campaigns and growth.

This department is important to our growth at CoppaFeel! and it is an exciting time to join as we are committed to investing in new income streams and need a dynamic, driven leader to drive them forward. You would be able to shape this department and role the way you see it moving forward at CoppaFeel!.

The Head of Public Fundraising will sit within the Fundraising team and report to the Director of Fundraising. You will have a team of 3, with 2 direct reports.

This is a hybrid role, with the expectation that you will attend the London office 2 days per week. You will be required to attend the office for quarterly team meetings, department meetings and in person training, we will provide plenty of notice for when you are required to be in for these purposes.

Duties & Responsibilities

Strategy

• Develop and deliver strategies to secure donations from individual donors, driving repeat gifts and income to meet your annual target and agreed KPI’s.
• Use your expertise in multi-channel fundraising including digital, direct mail, email and social media.
• Oversee and expand our fundraising initiatives including DIY fundraising, lottery, gaming, legacy, and fundraising appeals across all marketing channels to increase number of donors and donations and boosting average donation values.
• Understand and advocate for supporters, inspiring them to engage and donate, ensuring our thanking and engagement strategies encourage repeat giving.
• Develop new fundraising products ensuring our donor profiling analysis sits at the heart of new development.
• Ensure ROI and key performance metrics are used to make evidence based decisions.
• Work closely with Heads of Department to deliver the CoppaFeel! strategy.

Leadership

• Work within the leadership team to maintain the CoppaFeel! culture reflecting and championing the organisations values of positivity, creativity, community and impact.
• Work closely with all Heads of Departments to collaborate on projects and stay across the direction of all teams.
• Lead and inspire the Individual Giving Manager and Digital Fundraising Manager to meet their objectives and live the CoppaFeel! Values.
• Work with the Director of Fundraising and leadership in fundraising to set the ways of working and high performance of the team.
• Champion public fundraising across CoppaFeel! helping to develop a fundraising culture at the organisation.

Management

• Manage and support the Individual Giving Manager, Digital Fundraising Manager and oversee the Individual Giving Assistant, ensuring they have annual performance reviews, learning and development plans, KPI’s, and are supported to meet their fundraising targets.
• Responsible for the knowledge of regulation relevant to individual giving and public fundraising including GDPR and the Fundraising Regulator Code of Fundraising Practice.
• Manage and oversee compelling fundraising communications and targeting external audiences using a range of direct response channels.
• Oversee the management of our new gaming fundraising strategy.
• Develop and oversee new fundraising products, including launching a new celebrity led fundraising initiative.
• Oversee and continue to develop our new legacy fundraising initiatives at CoppaFeel! ensuring we are stewarding legacy pledgers and legacy partners.
• Work with the Head of Finance on budgeting, reporting, re-forecasting income and ROI.
• Produce progress reports as required to the Director of Fundraising.

Administration

• Develop dashboards with the Database Executive for ease of reporting KPI’s for Public Fundraising at CoppaFeel!.
• Ensure systems are kept up to date including Beacon CRM, and CoppaFeel! shared Google drive.
• Excellent record keeping at all times of public fundraising campaigns and communications on the CoppaFeel! shared Google drive.
• Keep diary and shared calendar up-to-date, shared communications across the organisation including desk booking systems, People HR, Weekly Round Up and contribute to team meetings.
• Ensure excellent financial records are kept including invoicing, contracts for suppliers, cheques and cash collections, and team expenses, following CoppaFeel! finance policies.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the role.

Skills, Experience and Qualifications

Essential

• Experience of team leadership
• Experience of budget management
• Experience of increasing income from fundraising campaigns
• Experience of donor acquisition campaigns and launching new fundraising products
• Experience of working in individual giving, or public fundraising for a charity
• Ability to project manage with multi stakeholders
• Experience in writing compelling donor communications

Desirable

• Experience in all aspects that sit within this department: Legacy giving, DIY fundraising, regular giving, individual giving, gaming and streaming and campaigns

Application information

Applications will close at 9am, Monday 5th May with the aim to commence interviews week commencing 12th May.

CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date.

Let us know if you have any accessibility requirements or need any adjustments for the interview. If you have any questions about the role, please feel free to contact the Director of Fundraising, Jo MacSween, on [e-mail]

Main benefits, Terms & Conditions

Annual Leave: 22 days pro rata (plus public holidays).

Additional Leave: 1 day of leave on our Founder’s Cancerversary, birthday leave, plus office closure over Christmas.

Flexible working: A hybrid working arrangement, working from home up to 3 days per week (pro rata) and Core hours between 10am and 4pm.

Training: We have a budget each year for employees training and development plans.

Flex Friday: Every other Friday you will have off, without a salary deduction, we just ask employees have their work phones with them in case of emergencies!

Equality, Diversity & Inclusion Statement

At CoppaFeel!, we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.