Head of Public Fundraising

Maggie's; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a passionate Head of Public Fundraising to spearhead transformative growth. This pivotal role involves leading a high-performing team to develop innovative fundraising strategies that engage supporters and drive significant income growth. You will collaborate with various teams to execute multi-channel campaigns and ensure compliance while maximizing ROI. Join a supportive environment that values work-life balance and offers tailored development opportunities, making a meaningful impact in the lives of those affected by cancer.

Benefits

Generous sick leave cover

Supportive, friendly environment

Tailored learning and development opportunities

Kitchen facilities with free tea, coffee, and fruit

Workplace pension and free financial advice

Option to retain NHS pension if eligible

Travel and cycle loans

Support for eye tests and glasses

Enhanced maternity pay

Buddy system for support in initial months

Qualifications

• Degree level education or equivalent experience required.
• Recognized qualification in Fundraising, Marketing, or Communications preferred.

Responsibilities

• Lead strategies for fundraising acquisition and retention.
• Innovate fundraising portfolio to enhance brand awareness.
• Monitor trends and explore new fundraising techniques.

Skills

Fundraising

Marketing

Communications

Strategic Planning

Budgeting

Direct Marketing

Digital Marketing

Interpersonal Skills

Education

Degree level education

Recognized qualification in Fundraising

Job description

Join to apply for the Head of Public Fundraising role at Maggie's.

Description

This role will lead the next stage of transformational growth by developing and delivering increased income through Maggie’s public fundraising streams. As Head of Public Fundraising, you will lead and develop a first-class team to grow our portfolio, ensuring it is sector-leading, leverages market opportunities, and expands significantly year on year.

As a key member of the fundraising leadership team, this senior role will be responsible for leading the team to deliver and grow a multi-million-pound portfolio of national campaigns, executed alongside our network of 24 Maggie’s centres and our marketing, brand, and communications functions.

Please note that interviews will be held on the 5th and 6th June.

Key responsibilities

1. Lead acquisition, retention, and stewardship strategies for physical and digital campaigns, products, events, third-party events, legacies, in-memory giving, direct marketing, and Individual Giving to achieve significant growth aligned with Maggie’s 5-year plan.
2. Review, develop, and innovate the fundraising portfolio to build brand awareness and inspire supporter engagement.
3. Plan and execute multi-channel communication plans to support fundraising efforts targeting both warm and cold audiences.
4. Drive a high-performance team using insights, Business Intelligence, Management Information, and KPIs.
5. Monitor external trends and explore new techniques/technologies to identify investment opportunities and ensure Maggie’s remains compliant and innovative.
6. Collaborate with the communications team to maximize marketing and promotion ROI for events and sponsorships.
7. Manage relationships with external agencies to test new channels and deliver campaigns.
8. Ensure projects are delivered on budget and on time, with up-to-date, compliant contracts.

A full list of responsibilities can be found in the attached job description.

Skills, knowledge, and expertise

1. Degree level education or equivalent experience.
2. Recognized qualification in Fundraising, Marketing, or Communications.
3. Proven success in achieving challenging acquisition targets.
4. Experience building segmentation models and communication plans to inspire support.
5. Strategic experience at a senior level, delivering multi-million-pound targets.
6. Experience delivering integrated strategic campaigns.
7. Experience recruiting supporters at scale.
8. Financial forecasting, budgeting, and reporting skills.
9. Deep knowledge of fundraising methodologies and supporter care principles.
10. Experience managing third-party agencies and budgets.
11. Strong direct and digital marketing knowledge.
12. Research skills to identify trends and develop solutions.
13. Excellent interpersonal and collaborative skills.
14. Understanding of agency and creative relationship management.

Job benefits

• Experience Maggie’s support programmes firsthand at one of our centres.
• Structured orientation week.
• Work-life balance through holiday entitlement.
• Generous sick leave cover.
• Supportive, friendly environment.
• Tailored learning and development opportunities.
• Kitchen facilities with free tea, coffee, and fruit.
• Workplace pension and free financial advice.
• Option to retain NHS pension if eligible.
• Travel and cycle loans.
• Support for eye tests and glasses.
• Enhanced maternity pay.
• Buddy system for support in initial months.
• Stress management courses and access to psychologists.

Maggie’s provides free practical and emotional support for people living with cancer, their families, and friends, across the UK and internationally.