Product Marketing Lead - Consulting & Ecommerce Growth

Euromonitor; England; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

Euromonitor International seeks a senior product marketing leader to own the dual propositions for consulting and report sales. You will shape the messaging, drive the commercial narrative, and guide how research and data are positioned to win senior buyers and grow revenue.

You will partner with cross‑functional teams across regions to craft client-ready propositions, enable sales with compelling narratives, and own go-to-market for new launches in a fast‑moving, AI‑driven environment.

Qualifications

• 6+ years in product marketing with ownership of the positioning and messaging for a service or product line.
• All experience must be in B2B marketing: a B2C-only background won't fit this role.
• A genuine writer, comfortable producing the proposition, the sales narrative and the customer-facing copy yourself, including copy judged on whether it converts.
• Experience marketing a consulting or professional services proposition to senior buyers, plus some experience in ecommerce marketing and how an online buying journey converts.
• Comfortable holding, and being personally accountable for, a revenue target, not just a lead or activity target.
• Able to influence senior colleagues you don't manage, including research, consulting and ecommerce specialists, and get a clear position on messaging adopted across regions.
• Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now.

Responsibilities

• Own the propositions, messaging and positioning for the consulting offer and for report sales, and keep them the agreed source of truth everyone sells from.
• On consulting: define the proposition for senior buyers, the problems we solve, the outcomes we deliver, and the claims that separate us from strategy firms, agencies and other research providers.
• On reports: own the commercial story and the revenue line, how titles and topics are positioned, ensuring clear differentiation against research providers, agencies and strategy firms, how value shows up at the point of purchase, and a personal target for consistent month-on-month and year-on-year growth.
• Partner closely with the colleagues who deliver our consulting and research work, and with the colleagues who build and run our online buying experience, to turn that capability into client-ready propositions.
• Equip commercial & solutions teams with the messaging, tools and training needed to improve conversion and revenue performance. Helping Sales Enablement to develop sales narratives, proposal content and objection-handling frameworks.
• Mine pipeline, conversion, purchase and competitive data for opportunities and risks across both routes: which propositions convert, which topics earn demand, and where price, packaging or the online experience change the answer.
• Conduct customer, prospect and win/loss analysis to identify unmet needs and emerging market opportunities. Turning customer insight into stronger propositions, messaging and commercial strategy.
• Own go-to-market for new consulting propositions and report launches, working alongside colleagues in the UK, US and other regions.

Skills

B2B marketing

Writer

Revenue ownership

Stakeholder influence

AI experience

Job description

Euromonitor International seeks a senior product marketing leader to own the dual propositions for consulting and report sales. You will shape the messaging, drive the commercial narrative, and guide how research and data are positioned to win senior buyers and grow revenue.

You will partner with cross‑functional teams across regions to craft client-ready propositions, enable sales with compelling narratives, and own go-to-market for new launches in a fast‑moving, AI‑driven environment.