Head of Product Marketing (maternity cover), Prime Video Advertising, EU

ENGINEERINGUK; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative company is looking for a Head of Product Marketing to lead B2B strategies for a leading streaming service. This role involves shaping marketing initiatives, collaborating with cross-functional teams, and managing budgets to drive growth in the EU market. The ideal candidate will thrive in a dynamic environment, leveraging data to influence decisions and enhance brand positioning. Join a forward-thinking team and make a significant impact in the evolving landscape of digital advertising.

Qualifications

• Proven ability to lead complex marketing programs independently.
• Experience in managing budgets and using data for decision making.

Responsibilities

• Lead B2B product marketing strategy for Prime Video Advertising in Europe.
• Develop messaging and marketing plans to enhance advertiser awareness.

Skills

Cross-functional team leadership

Data-driven decision making

Budget management

Excellent communication

Analytical mindset

Marketing campaign execution

Tools

Salesforce

Insights platforms

Job description

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Head of Product Marketing (maternity cover), Prime Video Advertising, EU

View more categories View less categories Sector Marketing, Advertising and PR, Media and Publishing Role Senior Manager Contract Type Permanent Hours Full Time

DESCRIPTION

This is a fixed-term contract covering a maternity leave.

Are you interested in shaping the future of movies and television? Do you want to define how and what Amazon customers watch next? Prime Video is a leading digital video service, now available in over 240 countries and territories, offering a vast library of TV shows and movies, including Originals, Exclusives, and live sports. As streaming replaces traditional linear TV, Prime Video Video Advertising is rapidly evolving. Our team operates in a dynamic, global environment, innovating for our customers.

We are seeking a Head of Product Marketing for Prime Video Advertising in Europe on a fixed-term (maternity cover). This role leads our B2B product marketing strategy, focusing on positioning, go-to-market strategies, advertiser engagement, and sales enablement across the region. The ideal candidate is strategic, execution-focused, communicates effectively, and data-driven, capable of leading a team and collaborating cross-functionally with Ad Sales, Prime Video, Amazon MGM Studios, and other teams to drive growth and advocacy.

Key responsibilities include:

1. Shaping Prime Video's B2B marketing strategy in the EU, aligning with GTM objectives and brand positioning at industry events.
2. Developing messaging and marketing plans to influence advertiser perceptions and increase awareness of Prime Video advertising in the EU.
3. Collaborating with product marketing, sales, GTM, and Insights teams to align objectives with business goals.
4. Managing marketing budgets with a data-driven approach.
5. Advising senior leadership, ensuring strategic alignment across initiatives.
6. Building and executing 'Upfronts' strategies for Prime Video Ads in the EU.
7. Planning and executing regional and local events, defining success metrics, and refining strategies based on performance insights.
8. Influencing stakeholders to secure resources and align priorities.
9. Overseeing insights sourcing and communication.
10. Conducting market benchmarking to identify trends and opportunities.
11. Establishing scalable workflows for B2B marketing execution.
12. Developing sales enablement tools and training to support revenue growth.
13. Staying informed on industry trends and emerging technologies.
14. Leading and developing a team of product marketing managers.

Basic qualifications:

• Experience leading cross-functional teams and aligning strategies.
• Using data and metrics to measure impact and improve initiatives.
• Presenting metrics and progress to senior leadership.
• Professional marketing experience, including supporting brand partnerships and high-impact events.
• Proven ability to lead complex programs independently.
• Strong budget management skills.
• Excellent communication and influencing skills.
• Analytical mindset with data interpretation skills.
• Experience scaling marketing campaigns from concept to execution.
• Self-motivated, capable of working in a fast-paced environment.

Preferred qualifications:

• Experience working across marketing, product management, analytics, UX, and research.
• Industry experience in advertising or streaming/media.
• Familiarity with insights platforms, Salesforce, or measurement tools.

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