Sr Product Marketing and Insights Manager , Prime Video Advertising, EU

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Sr Product Marketing and Insights Manager for its Prime Video Advertising team in London. This pivotal role involves shaping marketing strategies through data-driven insights, collaborating with various teams to enhance advertising effectiveness. The ideal candidate will excel in communication, possess strong analytical skills, and thrive in a dynamic environment. Join a forward-thinking team and make a significant impact on the future of digital advertising across Europe, leveraging customer insights to drive innovative marketing solutions.

Qualifications

• Experience in executing marketing programs and using data for insights.
• Strong analytical skills and knowledge of SQL.

Responsibilities

• Define and execute insights for sales and marketing initiatives.
• Conduct research to understand advertiser preferences and trends.

Skills

Cross-functional marketing programs

Data analysis

SQL

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

AI tools for insights

Data visualization software

Job description

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Sr Product Marketing and Insights Manager, Prime Video Advertising, EU, London

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Client:

Amazon Digital UK Limited

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

c5c4983ef8f9

Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we’re just getting started changing the way millions of people around the world enjoy content. Now available in more than 240 countries and territories worldwide, Prime Video offers customers a vast collection of TV shows and movies—ranging from Originals and Exclusive content to exciting live sports events. Video Advertising is rapidly evolving as customers shift their viewing experiences from traditional linear TV to streaming via connected devices, and Prime Video is a rising player in this space. The team works in a dynamic and global environment where innovating on behalf of our customers is at the heart of everything we do.

Prime Video is looking for a Product Marketing & Insights Manager/Advertising Insights Manager to join our growing team in Europe. This role will be instrumental in developing customer- and advertiser-led insights that inform strategic positioning for Prime Video Ads across EU markets. You will develop impactful narratives to support the Amazon Ads sales team through compelling sales enablement materials driven by data and strategic insights. Focusing on our premium slate of Global and Local Originals, Library content, FAST channels, and more, you'll work at the intersection of Prime Video, Amazon Ads, and Amazon MGM Studios to reinforce why brands should advertise with us. This highly cross-functional role requires close partnership across Brand/Events/Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios teams. The ideal candidate can think strategically, execute to a high standard, has strong communication skills, and is excited to experiment and learn in a data-driven environment, using customer data and insights to shape marketing strategies and execution. You are an expert in communicating data and insights clearly and concisely, both verbally and in writing. You work independently and deliver high-quality outputs quickly. This role offers the opportunity to make a significant impact on one of Amazon's fastest-growing businesses, requiring a blend of analytical rigor, customer focus, and marketing creativity.

Key job responsibilities

1. Work closely with Product Marketing, Ad sales, GTM, and insights teams across Prime Video and Amazon Ads to define and execute insights supporting sales and marketing initiatives.
2. Partner with regional and global Prime Video Advertising product marketing teams to define positioning and messaging of Prime Video Advertising in collaboration with Amazon Ads product marketing teams.
3. Initiate, scope, and build scalable processes for delivering timely insights and sales enablement materials related to Prime Video’s content slate and service insights.
4. Identify and validate third-party data sources to support insights narratives, structure and manage vendor partnerships, and develop scaled solutions for insights distribution.
5. Collaborate with global product marketing and measurement teams to develop insights and communication plans for B2B events featuring Prime Video Ads.
6. Create compelling content to help customers understand use cases and value propositions.
7. Conduct competitive benchmarking to identify market trends and opportunities, staying updated on industry trends, innovations, and emerging technologies to maintain Prime Video’s leadership in B2B advertising.
8. Perform qualitative and quantitative research to understand advertiser preferences, trends, and the competitive landscape.
9. Design and implement consumer surveys to gather feedback on products, services, and brand perception.
10. Monitor and measure advertiser satisfaction and loyalty through surveys and feedback mechanisms.
11. Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.
12. Build robust measurement frameworks to assess ROI from sales enablement and event activations.

BASIC QUALIFICATIONS

• Experience building, executing, and scaling cross-functional marketing programs.
• Experience using data and metrics to measure impact and inform improvements.
• Working knowledge of SQL and AI tools for automating insights generation.
• Strong analytical skills to interpret data and support sales narratives.

PREFERRED QUALIFICATIONS

• Experience with customer segmentation, profiling, and targeting.
• Knowledge of advertising technology ecosystems and measurement frameworks.
• Experience analyzing EU consumer insights data from providers like YouGov, GWI, Kantar.
• Experience analyzing European TV/media measurement data from Nielsen, BARB, Médiamétrie, IBOPE.
• Understanding of GDPR and data privacy regulations.