Head of Product Marketing

Userlane GmbH; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Userlane GmbH is seeking a Head of Product Marketing to lead strategy and execution in a high-impact role. This position involves shaping messaging and positioning, launching new features, and creating compelling marketing content, all while leveraging generative AI to enhance workflows. The ideal candidate will have over 5 years of experience in B2B SaaS product marketing and a strong background in storytelling and data-driven strategies.

Qualifications

• 5+ years of product marketing experience in B2B SaaS.
• Proven track record of creating product marketing content.
• Fluent in AI concepts and trends.

Responsibilities

• Own positioning and messaging across all verticals.
• Launch new features with clear value narratives.
• Drive competitive research and help us stand out.

Skills

Product marketing experience

Strong writing and storytelling

Experience with generative AI

Data-informed strategy

Job description

About Userlane

Userlane helps enterprises understand and improve the value of their software.

We analyze how people interact with technology, uncover friction, and surface insights that drive smarter decisions - on spend, training, support, and adoption. Our AI-powered platform combines in-application guidance with real-time data to remove barriers, improve processes, and ensure every tool in the stack delivers measurable value.

Global enterprises use Userlane to increase the return on their digital transformation initiatives and reduce the cost of underused software. Whether it’s guiding users in the moment or helping leaders understand where adoption breaks down, Userlane makes software work better - for everyone.

If you want to help redefine how companies manage and realize value from their software portfolio, Userlane is the right place for you.

The role

The Head of Product Marketing will take full ownership of product marketing at Userlane. This is a high-impact, senior individual contributor role for someone who wants to lead strategy and execution.

You’ll shape our messaging and positioning - and then bring them to life across channels and teams. You’ll be the link between product and revenue, defining how we tell our story to enterprise buyers and ensuring every touchpoint reinforces that story.

There’s no team (yet), so we’re looking for someone who’s excited to build the narrative, create the materials, and drive results hands-on, ideally leveraging genAI to do so faster and smarter.

What you'll do

• Own positioning and messaging across all verticals, use cases, and buyer personas
• Launch new features and capabilities with clear value narratives and sharp GTM execution
• Create product marketing content: pitch decks, one-pagers, messaging docs, battle cards, case studies, and more
• Work closely with Product to translate capabilities - especially AI-driven ones - into customer value
• Support Sales and Customer Success with tools, content, and messaging for key accounts
• Drive competitive research and help us stand out in a noisy market
• Align product messaging with demand gen, website, and partner campaigns
• Act as the internal voice of the enterprise buyer, shaping roadmap and priorities

What we’re looking for

• 5+ years of product marketing experience in B2B SaaS, ideally in enterprise or AI-driven software
• Proven track record of creating product marketing content, personally.
• Strong writer and storyteller, you know how to explain complex products in a simple, compelling way
• Concrete experience using generative AI (e.g., ChatGPT, Claude, Gemini) in product marketing workflows: from messaging drafts to content generation, research, and campaign support
• Deep familiarity with enterprise buyer journeys (IT, Ops, Finance)
• Comfortable working cross-functionally and pushing projects forward independently
• Fluent in AI concepts and trends; ideally experienced with AI product features (copilots, automation, LLMs)
• Data-informed: you use data to refine strategy
• Fluent in English; German a plus

This role is for you if:

• You want end-to-end ownership, not just a seat at the table
• You enjoy doing the work as much as setting direction
• You use genAI to move faster and think smarter
• You want to help enterprises unlock real value from software—not just buy more of it

We’re looking forward to hearing from you!