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Product Marketing Lead, Ads Targeting

London

On-site

GBP 80,000 - 120,000

Full time

5 days ago

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Job summary

A leading company is seeking a Product Marketing Lead for Ads Targeting in London. This role involves managing a team, leading market assessments, and driving go-to-market strategies for ad products. The ideal candidate has extensive experience in strategic marketing and product management, with a strong focus on digital advertising. Join a dynamic team that influences product development and ensures successful product launches.

Qualifications

8+ years in strategic marketing or product marketing management.
2+ years of people management experience.

Responsibilities

Manage a team delivering global launches for Ads Targeting.
Lead market assessment and represent market requirements internally.

Skills

Analytical

Communication

Organizational

Education

Bachelor's Degree in Business, Marketing or Creative discipline

Join to apply for the Product Marketing Lead, Ads Targeting role at Meta

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Join to apply for the Product Marketing Lead, Ads Targeting role at Meta

Meta is seeking a Product Marketing leader to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. You will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. You will have experience closely partnering with product and sales leaders on developing portfolio-level product strategies for advertising and/or technical enterprise business tools.As the Product Marketing Lead, you will be responsible for leading a team of individual contributors that influence product development and lead go-to-market strategy, including development of strategy, key message and global launch plans. You will need to be an experienced, hands-on operational manager who can execute against business objectives while growing and developing individuals. You must have experience leading successful cross-functional projects while balancing evolving priorities and a broad range of stakeholders.

Product Marketing Lead, Ads Targeting Responsibilities:

Manage a team of individual contributors delivering on global launches for Ads Targeting
Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Demonstrated track record of understanding advertiser needs/requirements and product risk areas in order to influence product strategy and solve complex problems alongside cross-functional stakeholders
Lead, develop and grow a high performing team that seeks to do the best work of their careers from a leader they can be inspired by and learn from
Partner with cross-functional teams across Meta that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Lead go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Minimum Qualifications:

8+ years professional experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
2+ years of people management experience coaching and developing team members
Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication skills that are effective with technical, business, and external stakeholders
Bachelor's Degree in Business, Marketing or Creative discipline or equivalent experience

Preferred Qualifications:

MBA or other relevant advanced degree
Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
Experience running go-to-market for products with global reach end-to-end, including sales enablement and positioning/narrative

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Technology, Information and Internet

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