Head of Performance Marketing

Theo Paphitis Retail Group; Wimbledon; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Boux Avenue is seeking a senior marketer to lead our performance marketing team, driving growth across the UK and international markets. You will evolve our strategy, manage a large digital budget and work closely with Brand Marketing and Ecommerce to deliver full-funnel campaigns that deliver high-quality traffic and customer growth.

You will bring deep Paid Social expertise, a strong commercial mindset, and be AI-literate to optimise performance.

Qualifications

• Experience leading performance marketing in fashion eCommerce.
• Strong knowledge of Paid Social platforms and ad tech.
• Proven ability to manage large digital budgets and measure ROI.

Responsibilities

• Own and evolve the performance marketing strategy; test channels and improve ROI.
• Identify opportunities to grow the business and reach new customers.
• Oversee measurement framework and use marketing mix/incrementality testing.

Skills

Performance marketing

Paid Social

Budget management

Team leadership

AI literacy

Commercial mindset

Data-driven

Stakeholder management

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Who are we?

Boux Avenue is the cool, young, London-based lingerie, nightwear and swimwear brand, with 27 stores across the UK and a thriving ecommerce business at www.bouxavenue.com. Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by their in-house team. Pitched at what the brand calls an accessible luxury price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort and fit, backed up with the offer of a free and expert bra fit service in all of its stores.

No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody. Available in sizes 28-40, A-H cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you're looking for everyday essentials or something a little sexier.

The role

This is a key role in our eCommerce team leading our performance marketing team to accelerate the next phase of our growth. You will evolve our performance marketing strategy and manage a large digital marketing budget constantly seeking new opportunities to efficiently scale performance.

You will work closely with our Brand Marketing and eCommerce teams to deliver full funnel campaigns and results that deliver high quality traffic, increase new and existing customer growth and increase brand awareness. You will have deep performance marketing expertise especially using Paid Social to deliver growth in the UK and internationally.

Main duties & responsibilities

• Own and evolve the performance marketing strategy: you will review and evolve our performance marketing strategy, testing channels and improving return from performance marketing investment
• Identifying new opportunities to grow our business: you will constantly review performance and identify new opportunities to reach new customers and re-engage existing customers
• Measurement: You will oversee our performance marketing measurement framework to measure effectiveness and be very familiar with marketing mix measurement models and incrementality testing
• Paid channels creative strategy: You are accountable for our Paid Channels creative strategy working with our performance marketing agency and brand marketing teams to improve our creative performance
• Budgeting and budget management: You will own the end to end performance marketing budget, completing annual budgets for traffic, spend and revenue by channel and market. You are also accountable for the daily budget pacing, spotting new opportunities to grow sales and profit
• Leading and managing the performance marketing team: You will lead, develop and mentor a high performing performance marketing team
• Develop strong partner relationships: you will build on strong relationships with our performance marketing agency, SEO agency, measurement agency and partners such as Google, Meta and TikTok securing support for new initiatives

What are we looking for from you?

• Proven track record delivering growth ideally in a fashion eCommerce business
• Excellent knowledge of all performance marketing channels especially Paid Social
• Experience launching and growing new International markets
• AI literate - you are actively using AI in your role to improve performance
• Highly commercial with a strong focus on driving sales and profit
• Results-focused with strong business acumen and a desire to deliver work of the highest quality
• Financially savvy – very comfortable with numbers and reports, great attention to detail
• Amazing interpersonal skills - you will build strong relationships with partners and influence the strategic direction of the business in what is a very exciting time
• Strong creative eye, can direct the team to brief creatives which deliver strong performance and also closely align with our brand
• A Self-starter, highly motivated, proactive and positive attitude. Forward thinker who can drive ideas forward
• Super-resilient and comfortable working in a fast-paced and changeable environment (you’ll be able to keep your cool and thrive on a challenge)
• Hands-on, comfortable with the ‘doing’ – you’ll be happy getting stuck-in to help the team on any task to drive growth
• A strong team player not afraid to get stuck-in to help the team on any task to drive growth
• Experience working in online fashion would be preferred or you have a keen interest in online fashion